Digital Marketing Director for University

6 days ago


Pune, Maharashtra, India Merito Full time
Job Description

With a rich legacy of 40 years in fostering world-class academic excellence, our client is one of the premier universities in India offering Undergraduate, Postgraduate, Diploma, and Ph.D. programmes. The university is seeking a highly skilled and experienced professional to lead its digital marketing efforts and drive academic excellence.

Key Responsibilities
  • Develop and execute a comprehensive digital marketing strategy to promote the university's programs and services.
  • Lead the implementation of digital marketing capabilities, including media planning, search, conversion rate optimization, and content creation.
  • Collaborate with stakeholders to develop a best-of-breed marketing technology approach and lead analytics and reporting in digital campaigns.
  • Manage end-to-end content creation for digital channels and plan and monitor marketing budget expenditures for better planning and resource allocation.
  • Build relationships with National and International Media Houses and communicate with Employees, Parents, Students, Government, NGOs, International Agencies.
Requirements
  • Bachelor's degree with strong credentials in performance marketing.
  • 10+ years of experience in digital design, website management, online marketing, and media planning.
  • Experience in managing teams and implementing marketing technology.
  • Certification programs or relevant equivalent experience required.
  • Experience in the Education sector preferred.


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