Digital Marketing Strategist for University

3 weeks ago


Pune, Maharashtra, India Merito Full time

At Merito, we are seeking a seasoned Digital Marketing Strategist to lead our university's digital marketing efforts. With a rich legacy of 40 years in fostering world-class academic excellence and over 100,000 alumni across the globe, our client is one of the premier universities in India offering Undergraduate, Postgraduate, Diploma, and Ph.D. programmes.

Key Responsibilities
  • Strategic Planning: Design and execute the Digital Marketing plan for the university and its programs.
  • Operational Execution: Establish end-to-end digital marketing capabilities aligning with institution goals, lead implementation of capabilities (media planning, search, conversion rate optimization), develop and optimize landing pages and CRM for performance marketing campaigns, collaborate with stakeholders for a best-of-breed marketing technology approach, lead analytics and reporting in digital campaigns, focusing on optimization, and manage end-to-end content creation for digital channels.
  • Financial Management: Plan and monitor marketing budget expenditures for better planning and resource allocation, develop marketing plans and budgets for social initiatives and promotional activities.
  • Collaborations: Build relationships with National and International Media Houses, communication with Employees, Parents, Students, Government, NGOs, International Agencies.
  • Academic Research: Research and benchmarking in areas of responsibility, external representation as required by the role and responsibilities.
Requirements
  • Bachelor's degree with strong credentials in performance marketing.
  • 10+ years of experience in digital design, website management, online marketing, and media planning.
  • Experience in managing teams and implementing marketing technology.
  • Certification programs or relevant equivalent experience required.
  • Experience in the Education sector preferred.


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