Digital Marketing Strategist
4 weeks ago
Digital Marketing Leadership
Lentra is seeking a seasoned Digital Marketing Strategist to drive the development and execution of our digital marketing initiatives. As a key member of our team, you will be responsible for creating and managing comprehensive digital marketing strategies that align with our overall business objectives.
Campaign Management
Key responsibilities include:
- Developing and executing large-scale campaign planning, execution, and optimization strategies
- Building and executing digital plans targeting growth and retention across different customer cohorts
- Leading the strategic development of digital marketing initiatives, leveraging a strong mar-tech stack and data-driven acquisition tactics
Requirements
5+ years of experience in performance and digital marketing, ideally with a background in BFSI
Thorough understanding and experience with bid optimizers, RTB, DSPs, Campaign Manager, ad exchanges, DMPs, audience targeting/segmentation, and web analytics tools
Strong analytical and logical reasoning abilities to analyze large and complex data sets, formulating strategic insights and solutions for campaigns and programs
Comfortable working independently or within a large team setup, while maintaining a strong sense of responsibility and commitment to achieving results
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