Digital Marketing Lead

2 days ago

Pune, Maharashtra, India Digikore Digital Full time

Digital Marketing Strategist Role

We are seeking a seasoned professional with expertise in digital marketing to join our team at Digikore Digital.

Key Responsibilities:

  1. Strategic Planning and Execution:
  • Develop and manage end-to-end digital marketing strategies for B2C clients, focusing on app downloads and customer acquisition.
  • Leverage agency best practices to optimize campaigns across multiple channels, ensuring alignment with client objectives.
  • Design and implement high-impact funnels to drive conversions across multiple client accounts.
Campaign Management and Optimization:
  • Plan, execute, and manage paid campaigns on Google Ads, Facebook, and Instagram, focusing on ROI and budget efficiency.
  • Use A/B testing and iterative strategies to refine campaigns for maximum impact, utilizing data to make real-time optimizations.
  • Regularly review and adjust bid strategies, creative elements, and targeting to ensure high performance across all client campaigns.
Organic Growth and SEO:
  • Spearhead SEO efforts to drive organic traffic and increase client visibility, utilizing on-page and off-page tactics.
  • Collaborate with the content team to develop and optimize SEO-friendly content that aligns with client goals.
  • Conduct market and competitive analysis to identify organic growth opportunities for clients and adjust strategies accordingly.
User Acquisition and Retention:
  • Drive user acquisition for clients through targeted app download campaigns and ASO.
  • Implement strategies to retain and engage users, increase conversions, and lower churn, using insights from campaign performance.
  • Work on innovative approaches to enhance client app engagement and overall conversion metrics.
Analytics and Reporting:
  • Use tools such as Google Analytics and Mixpanel to generate insightful reports, presenting data in a clear, actionable format for clients.
  • Provide clients with monthly performance reports and strategic recommendations to drive continuous improvement.
  • Track key performance indicators to measure success and make data-informed adjustments.

Requirements:

  • Experience: 8-10 years of digital marketing experience within an agency setting, with a strong focus on both organic and paid strategies for B2C clients.
  • Technical skills: Proficient in Google Ads, Facebook Ads, SEO tools, ASO tools, and analytics software.
  • Campaign expertise: Demonstrated success in driving app downloads and client growth through multi-channel digital campaigns.
  • Analytical skills: Strong ability to interpret data and make data-informed decisions.
  • Project management: Excellent organizational skills and ability to manage multiple client projects.

Preferred Qualifications:

  • Prior experience with influencer marketing and affiliate programs.
  • Familiarity with marketing automation and CRM tools.
  • Certifications in Google Analytics, PPC, or digital marketing are a plus.

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