
Senior Customer Engagement Specialist
2 weeks ago
We are seeking an experienced Customer Retention Manager to lead our customer lifecycle marketing efforts.
Key Responsibilities:
- Develop and execute a comprehensive customer retention strategy across various categories
- Manage day-to-day tasks and collaborate with internal stakeholders to drive business growth
- Create customer journeys across different touchpoints to enhance the overall experience
- Partner with creative, category, product, and analytics teams to design and implement effective campaigns
- Design and maintain dashboards to track campaign performance and provide actionable insights
- Drive strategic decision-making by analyzing data and identifying opportunities for improvement
- Serve as a liaison between vendors and internal teams to ensure seamless CRM platform integration and issue resolution
Qualifications:
- 3–5 years of experience in CRM or lifecycle marketing within consumer tech or e-commerce
- Strong understanding of segmentation, personalization, and journey mapping principles
- Analytical mindset with experience in campaign reporting and A/B testing
- Familiarity with CRM and attribution tools, such as Clevertap, MoEngage, Branch, etc
- Excellent communication and stakeholder management skills
- Able to thrive in a fast-paced, experiment-driven environment
Join our team and contribute to creating exceptional customer experiences
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