Pardot Marketing Automation Specialist
2 days ago
We are seeking an experienced Salesforce Pardot specialist to join our team as a Pardot Marketing Automation Specialist. As a key member of our marketing department, you will be responsible for implementing and managing marketing automation campaigns using Pardot.
Key Responsibilities- Develop and execute comprehensive marketing automation strategies to drive lead generation and conversion.
- Create and manage complex email nurture campaigns, landing pages, and forms to engage customers throughout the sales process.
- Build advanced lead scoring and grading models to qualify leads and prioritize follow-up efforts.
- Collaborate with cross-functional teams to integrate Pardot with Salesforce and other marketing tools.
- Analyze campaign performance and provide data-driven insights to optimize future campaigns.
- Stay up-to-date with industry trends and best practices in marketing automation and Pardot.
- Minimum 3 years of experience with Salesforce Pardot, with a focus on marketing automation and campaign management.
- Proven track record of successfully executing complex marketing campaigns and achieving desired outcomes.
- Strong knowledge of SQL queries and ability to manipulate large datasets.
- Experience with A/B testing, multivariate testing, and personalization.
- Excellent communication and project management skills, with the ability to work collaboratively with stakeholders.
- Pardot Specialist Certification or equivalent experience.
- Familiarity with Salesforce CRM and ability to troubleshoot sync issues between Pardot and SF CRM.
- Experience with Pardot B2B Marketing Analytics and lead scoring.
- Strong understanding of HTML, CSS, JavaScript, and their application in email marketing and landing page development.
eClerx is a leading business process outsourcing company that provides innovative solutions to Fortune 500 companies. Our team is passionate about delivering exceptional results and making a positive impact on our clients' businesses.
Salary InformationThe estimated salary for this role is $120,000 - $150,000 per annum, depending on experience and qualifications.
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