Digital Marketing Automation Specialist
1 month ago
We are seeking a highly skilled Marketing Automation Manager to join our team at Puretech Digital. As a key member of our performance marketing team, you will be responsible for driving the end-to-end user lifecycle journey through various engagement and retention strategies.
Key Responsibilities:- Develop and execute automated journey-based campaigns to plug funnel drop-offs and drive conversion numbers.
- Analyze customer data to gain insights for onboarding, activation, acceleration, retention, and resurrection campaigns.
- Work extensively with tools like CleverTap, MoEngage, and Webengage to drive customer engagement and retention.
- Craft and own the product communication strategy, working closely with the product and content teams.
- Contribute to customer lifecycle management and build marketing capability to track and measure effectiveness.
- Ensure timely and flawless execution of all CRM campaigns through various channels.
- Strategize and execute to improve key retention metrics, such as repeat rate, revenue per customer, and repeat revenue.
- Build retention marketing campaigns based on customer segmentation and conduct surveys to understand repeat customer behavior.
- Analyze and track performance, activation, engagement, retention, and churn data.
Requirements:
- 2-4 years of experience in marketing automation and customer journey management.
- Strong understanding of customer data and analytics.
- Experience with tools like CleverTap, MoEngage, and Webengage.
- Excellent communication and project management skills.
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