Digital Marketing Automation Specialist

1 month ago


Delhi, Delhi, India Puretech Digital Full time
Job Title: Marketing Automation Manager

We are seeking a highly skilled Marketing Automation Manager to join our team at Puretech Digital. As a key member of our performance marketing team, you will be responsible for driving the end-to-end user lifecycle journey through various engagement and retention strategies.

Key Responsibilities:
  • Develop and execute automated journey-based campaigns to plug funnel drop-offs and drive conversion numbers.
  • Analyze customer data to gain insights for onboarding, activation, acceleration, retention, and resurrection campaigns.
  • Work extensively with tools like CleverTap, MoEngage, and Webengage to drive customer engagement and retention.
  • Craft and own the product communication strategy, working closely with the product and content teams.
  • Contribute to customer lifecycle management and build marketing capability to track and measure effectiveness.
  • Ensure timely and flawless execution of all CRM campaigns through various channels.
  • Strategize and execute to improve key retention metrics, such as repeat rate, revenue per customer, and repeat revenue.
  • Build retention marketing campaigns based on customer segmentation and conduct surveys to understand repeat customer behavior.
  • Analyze and track performance, activation, engagement, retention, and churn data.

Requirements:

  • 2-4 years of experience in marketing automation and customer journey management.
  • Strong understanding of customer data and analytics.
  • Experience with tools like CleverTap, MoEngage, and Webengage.
  • Excellent communication and project management skills.


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