Digital Product Specialist

7 days ago


Delhi, Delhi, India Avo Automation Full time

About Avo Automation

Overview

Avo Automation is a leading SaaS company that focuses on automating the software delivery process. Our platform has been recognized as a leader by top analyst firms, including Gartner and G2.

We are a young and fast-growing business that seeks ambitious individuals to join our team. We offer a comprehensive, enterprise-grade platform that integrates test automation and test data management.

Avo Automation collaborates with clients worldwide. Our mission is to ensure digital perfection for businesses.

Automation Testing Market Growth

The automation testing market is expanding at an annual rate of 18% and currently valued at over $20 billion. This represents only the product industry; the testing services market exceeds $200 billion. Software testing accounts for 20-30% of the entire software delivery effort.

To put this into perspective, assume an application you use daily took one year to develop; testing alone would have taken three months of the total development time.

Major Clients

Avo Automation works with prominent organizations such as Sony, Mizuho, CNA, Emerson, and Voya.

Our Solution

We provide a cutting-edge product:

  • Avo Assure - A Test Automation Platform supporting over 100 technologies

Top Analysts Recommend Avo

Renowned analysts and peer reviewers like Gartner and G2 acknowledge Avo as a representative vendor for test automation. The latest G2 Enterprise Grid Report for Test Automation ranks Avo as a 'Leader' in this space. With a growing presence in the market and higher customer satisfaction scores, we are committed to modernizing how organizations test applications.

Learn more about us: https://avoautomation.ai/

Job DescriptionResponsibilities
  • Develop compelling product messaging that differentiates new products and services from competitors in the market
  • Maintain and manage competitive intelligence and comparisons by collaborating with cross-functional teams and conducting self-led research
  • Communicate the value of new products and services to the sales and marketing team
  • Assist sales representatives during calls to provide in-depth information about the product
  • Present both internally and externally to promote the story of our product
  • Design and implement promotional activities, including promotions and product launches
  • Use market research data to determine product pricing
  • Create product content, such as case studies, videos, website copy, and blog posts
  • Analyze customer use of current products, untapped opportunities, and buyer personas
  • Measure and optimize the buyer journey related to product feature adoption and usage
  • Manage marketing budgets and approval processes
Requirements
  • Bachelor's degree (Master's preferred) with 4-6 years of experience in a similar position
  • Proven experience developing marketing plans encompassing strategy, customer research, competitive analysis, product requirements, messaging, pricing, etc.
  • Familiarity with initiating and driving various Go-to-Market (GTM) programs, including webinars, trade shows, social media, content marketing, etc.
  • Ability to effectively lead, motivate, and mentor direct and indirect reports
  • Demonstrable experience collaborating with cross-functional teams across geographies, including executive management, product management, operations, sales, and marketing
  • Excellent presentation, written, and verbal communication skills, with attention to detail and quality
Compensation and Benefits

We estimate the salary for this position to be around $120,000 per year, considering the job description, required qualifications, and location.



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