
Healthcare Campaign Strategist
2 days ago
Job Title: Performance Marketing Specialist
">About the Role:
">We are seeking a results-driven Performance Marketing Specialist to plan, execute, and optimize paid campaigns across digital platforms. The ideal candidate should understand patient acquisition funnels, healthcare compliance, and how to build trust-driven campaigns that deliver measurable ROI.
">Key Responsibilities:">
Plan, manage, and optimize paid campaigns across Google Ads, Facebook/Instagram Ads, and healthcare-specific platforms.">Drive patient leads, appointments, and brand visibility for healthcare services (clinics, hospitals, doctors, or telehealth).">Conduct keyword research, audience targeting, and competitor analysis specific to healthcare.">Monitor and analyze campaign performance (CTR, CPL, ROAS, Patient Acquisition Cost) and prepare weekly/monthly reports.">Optimize landing pages, ad creatives, and funnels for conversion rate improvement.">Work closely with content and design teams to create ad copies, creatives, and video campaigns aligned with healthcare guidelines.">Ensure all campaigns comply with healthcare advertising regulations (Google's healthcare ad policy, Meta restrictions, HIPAA/GDPR).">Implement remarketing & retargeting strategies to engage potential patients.">Manage budgets effectively to maximize ROI while minimizing Cost per Lead (CPL).">Stay updated on healthcare digital marketing trends, tools, and compliance policies.">">Requirements:">
Bachelor's/Master's in Marketing, Business, or related field.">2–5 years of proven experience in performance marketing, preferably in healthcare or medical services.">Strong knowledge of Google Ads, Meta Ads Manager, Analytics, Tag Manager, SEO basics, and automation tools.">Experience with lead generation, funnel optimization, and conversion tracking.">Understanding of healthcare patient journey & compliance norms.">Excellent analytical skills and ability to interpret campaign data into actionable insights.">Strong communication and collaboration skills.">">Preferred Skills:">
Certification in Google Ads / Facebook Blueprint.">Experience with healthcare CRM or patient management systems.">Knowledge of marketing automation platforms (HubSpot, Zoho, Mailchimp).">Ability to handle multi-location healthcare campaigns (clinics, hospitals, doctors).">-
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