
Adverting Strategist for Health
11 hours ago
Our organization is seeking a seasoned Digital Advertising Specialist to oversee ad campaigns for clients in the Health & Wellness and Local Service sectors.
Key Responsibilities- Plan, launch, and optimize advertising initiatives on Facebook and Instagram.
- Conduct market research, create lookalike audiences, and manage retargeting efforts.
- Develop compelling ad content and collaborate with designers on creative assets.
- Set up A/B tests (ad creatives, headlines, landing pages).
- Monitor key performance metrics (CTR, CPC, CPL, ROAS) and make data-driven decisions to optimize results.
- Provide weekly performance reports and suggest improvements.
- Stay current on digital advertising trends, policies, and best practices.
- Proven experience managing successful Facebook and Instagram advertising campaigns.
- A strong understanding of funnels, targeting, and budget optimization.
- Hands-on experience with Meta Business Manager and Ads Manager.
- The ability to analyze data and make informed decisions based on metrics.
- Effective communication and reporting skills.
- Experience working in healthcare, wellness, or local service niches.
- Familiarity with Google Ads (a plus).
- Long-term projects with consistent work.
- The opportunity to work on international campaigns (USA, Canada, Australia).
- Flexible working hours (remote).
If you have proven results running Facebook and Instagram ads, we'd love to see your portfolio or past campaign results.
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