Head of Consumer Activation Strategy

24 hours ago


Thrissur, Kerala, India beBeeActivation Full time ₹ 1,50,00,000 - ₹ 2,50,00,000
Consumer Activation Strategist

The ideal candidate will have a strong understanding of activation and event marketing, with a background in FMCG. They will be able to think creatively and develop innovative solutions that leverage technology.

This leadership role requires collaboration and partnership skills, as well as the ability to develop and execute strategic plans within tight timelines.

The successful candidate will have strong analytical and problem-solving skills, as well as experience in measuring campaign performance using metrics such as productivity and brand health.

Key Responsibilities:
  • Develop an annual calendar of activities based on brand plans and drive their execution.
  • Ensure clear strategies for activation across key sub-brands to achieve business objectives.
  • Build consumer databases and retarget consumers in future campaigns.
  • Drive participation in melas and fairs, exploring regional festivals.
  • Optimize costs through negotiation and cost-effective models.
  • Create campaigns using technology such as AR/VR/Meta/Gaming.
  • Continuously create consumer databases, covering behavioral questions.
  • Manage agencies, including new and specialized agencies.


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