Senior Marketing Director for Wealth-Tech Firm

3 days ago


Pune, Maharashtra, India KamayaKya Full time

We are seeking a highly experienced and skilled Senior Marketing Director to lead our marketing efforts at KamayaKya, a pioneering wealth-tech firm.

KamayaKya is an innovative platform that assists investors in finding top-performing SME, MicroCap, and Small Cap stocks. Our mission is to empower investors with solid research-backed recommendations, minimizing market noise and risks.

About the Role

As a Senior Marketing Director, you will be responsible for developing and implementing comprehensive marketing strategies to drive user growth across multiple digital platforms. You will lead 360° digital marketing initiatives, integrating various digital channels, and optimize campaign performance using data analytics.

  • Develop Product Positioning and Messaging: Craft compelling product positioning and messaging that differentiates KamayaKya's offerings in the market. Develop a deep understanding of our target audience, including their needs, preferences, and pain points.
  • Market Intelligence and Competitive Analysis: Conduct market research to stay updated on industry trends, competitor activities, and customer insights. Analyze the competitive landscape to identify opportunities and threats.
  • Go-to-Market Strategy and Product Launches: Develop and execute go-to-market strategies for new product offerings and feature releases. Plan and manage product launches, coordinating with cross-functional teams to ensure successful execution.

This role requires a passionate and experienced marketer with a proven track record of success in digital marketing. You should have expertise in SEO, SEM, ASO, social media planning, and online reputation management (ORM). Experience with tools like Google Ads, Meta Ads, Google Analytics, Appsflyer, Mixpanel, Clevertap/MoEngage, marketing automation tools, and email marketing platforms is essential.

The ideal candidate will have minimum 2 years of experience in online/digital marketing and a Bachelor's degree in Marketing, Business, or a relevant field. Up-to-date knowledge of the latest trends and technologies in digital marketing is required. A strong understanding of the wealth-tech/fin-tech industry is highly preferred.

We offer a competitive salary package of up to 8.4 LPA, flexible working hours, and a dynamic work environment. If you are a motivated and results-driven professional looking for a challenging role, please submit your application.



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