Digital Marketing Director for Wealth-Tech Innovation

2 weeks ago


Pune, Maharashtra, India KamayaKya Full time
We are seeking a seasoned Digital Marketing Manager to spearhead our marketing efforts. With 2+ years of experience in online/digital marketing, you will be responsible for developing and executing comprehensive marketing strategies to drive user growth across multiple digital platforms.

About KamayaKya: As a SEBI Registered Research Analyst firm, we help individuals find top-notch stocks to invest in the near future. Our mission is to provide concise and detailed research reports to minimize risks for our clients.

Key Responsibilities:
a) Develop Product Positioning and Messaging
- Craft compelling product positioning and messaging that differentiates KamayaKya's offerings in the market.
- Develop a deep understanding of our target audience, including their needs, preferences, and pain points.

b) Market Intelligence and Competitive Analysis
- Conduct market research to stay updated on industry trends, competitor activities, and customer insights.
- Analyze the competitive landscape to identify opportunities and threats.
- Provide actionable recommendations based on market intelligence to influence product strategy.

c) Go-to-Market Strategy and Product Launches
- Develop and execute go-to-market strategies for new product offerings and feature releases.
- Plan and manage product launches, coordinating with cross-functional teams to ensure successful execution.
- Create and manage product marketing collateral, including presentations, case studies, and product guides.

d) Develop and Implement Marketing Strategies
- Set up a comprehensive marketing plan for user growth across multiple digital platforms.
- Lead 360° digital marketing initiatives, integrating various digital channels.

e) Campaign Management
- Plan and manage branding and performance campaigns on platforms like Facebook, Google, LinkedIn, and others for both app and web platforms.
- Identify, experiment with, and develop new digital channels for user growth.
- Explore new organic channels for lead generation and optimization.

f) Performance Measurement and Optimization
- Measure and report the performance of all digital marketing campaigns, assessing against goals (ROI and KPIs).
- Analyze content and creative performance for online campaigns and optimize accordingly.
- Perform A/B testing of audience segments, creatives, content, and video assets to optimize for scale and CPA.
- Instrument conversion points and optimize user funnels.

g) Process Improvement and Collaboration
- Work on process improvements to simplify the digital marketing process, enhancing efficiency in achieving company objectives.
- Create a feedback engine based on the performance of individual experiments to optimize user acquisition strategies and channels.
- Collaborate with agencies and other vendor partners.
- Provide support for business growth and development through the execution of marketing objectives and policies.

h) Team Leadership
- Build, train, and guide a team of marketing professionals in the near future.

Requirements:
- Minimum 2 years of experience in online/digital marketing.
- Bachelor's degree in Marketing, Business, or a relevant field.
- Ability to coordinate with multiple stakeholders to achieve objectives.
- Experience with tools like Google Ads, Meta Ads, Google Analytics, Appsflyer, Mixpanel, Clevertap/MoEngage, marketing automation tools, and email marketing platforms.
- Expertise in SEO, SEM, ASO, social media planning, and Online Reputation Management (ORM).
- Up-to-date with the latest trends and technologies in digital marketing.
- Proven ability to build, train, and guide a team.
- Experience in wealth-tech/fin-tech startups is highly preferred.

Why KamayaKya?
- Meritocracy: We are a pure meritocracy—if you are a star, you will be quickly rewarded with new opportunities.
- Team Culture: Join a team that laughs, smiles, and celebrates together.
- Innovative Work: We are solving very interesting problems and potentially bringing in a new order in the world of wealth-tech. You get to be a leading part of this journey.

Employment Details:
- Type: Full-time role.
- Location: Pune, India.
- Working Hours:
- Weekdays: 10:00 am to 6:00 pm (Work from Office).
- Saturdays: Only if absolutely necessary.

Compensation: Upto 8.4 LPA.

  • Pune, Maharashtra, India KamayaKya Full time

    About the Role">KamayaKya is a pioneering research analyst firm, providing investors with expert advice on high-growth stocks. We are seeking a skilled Marketing Director to lead our digital marketing efforts and drive business growth.">Job Description">We are looking for a seasoned marketing professional to manage our online presence, create engaging...


  • Pune, Maharashtra, India KamayaKya Full time

    Welcome to KamayaKya, a pioneering wealth-tech research firm dedicated to empowering investors with data-driven insights.Job OverviewWe are seeking an accomplished Digital Marketing Strategist to spearhead our marketing efforts and drive user growth across digital platforms. As a key member of our team, you will be responsible for developing and executing...


  • Pune, Maharashtra, India KamayaKya Full time

    **Job Overview**KamayaKya is a SEBI Registered Research Analyst firm seeking an experienced Strategic Digital Marketing Director to lead our marketing efforts in the wealth-tech and fintech sectors.Job Responsibilities: Develop and execute comprehensive digital marketing strategies for user growth across multiple platforms, including social media, search...


  • Pune, Maharashtra, India KamayaKya Full time

    Company OverviewKamayaKya is a leading wealth-tech firm dedicated to helping investors grow their wealth through informed decision-making. Our mission is to provide top-notch research and analysis to our clients, ensuring they make the most of their investment opportunities. SalaryWe offer a competitive salary of up to 8.4 LPA for this role, reflecting the...


  • Pune, Maharashtra, India KamayaKya Full time

    Job DescriptionWe are seeking an experienced Digital Marketing Manager to lead our marketing efforts and drive business growth.About UsKamayaKya is a SEBI Registered Research Analyst firm helping you grow your wealth in the near future by recommending top-notch stocks. We are solving very interesting problems and potentially bringing in a new order in the...


  • Pune, Maharashtra, India KamayaKya Full time

    About KamayaKyaKamayaKya is a cutting-edge wealth-tech firm dedicated to empowering investors with informed decision-making. Our mission revolves around providing in-depth research and analysis, helping individuals achieve their financial goals.


  • Pune, Maharashtra, India Clarion Technologies Full time

    Clarion Technologies Seeks Digital Marketing DirectorWe are seeking a highly skilled Digital Marketing Director to lead our marketing efforts.About the RoleThe successful candidate will have 10-15 years of experience in digital marketing and a strong understanding of marketing principles.Key ResponsibilitiesDevelop and execute comprehensive digital marketing...


  • Pune, Maharashtra, India KamayaKya Full time

    Company OverviewKamayaKya is a SEBI Registered Research Analyst firm specializing in wealth-tech and fin-tech startups, helping investors grow their wealth by recommending top-notch stocks with solid research.SalaryThe estimated salary for this position is up to 8.4 LPA (lakhs per annum), offering a competitive compensation package.Job DescriptionWe are...


  • Pune, Maharashtra, India Owens & Minor Full time

    About the RoleThe Digital Innovation Director will play a critical role in driving business growth and efficiency through the effective use of learning technology systems and development-related instructional design work.As a senior leader, you will partner with cross-functional teams to develop and implement strategies that align with the company's goals...


  • Pune, Maharashtra, India Ziff Davis Performance Marketing Full time

    Job OverviewWe are seeking a highly skilled Digital Operations Director to join our team at Ziff Davis Performance Marketing. As a key member of our digital operations team, you will be responsible for executing operational responsibilities and collaborating with various departments to ensure the success of our campaigns.


  • Pune, Maharashtra, India Hrizen Techno Services Full time

    Job Description:The Regional Wealth Management Director at Hrizen Techno Services will oversee the origination and relationship perspective within their designated region across multiple locations. Key responsibilities include leading and managing teams to achieve business targets, driving sales growth, and ensuring cross-selling opportunities.Key...


  • Pune, Maharashtra, India WhyNot-Digital-Marketing-Agency Full time

    About the JobWe are seeking a talented Digital Marketing Specialist to join our team at WhyNot-Digital-Marketing-Agency in Pune, India.This is an excellent opportunity for a motivated individual to develop their skills in digital marketing and take on new challenges.Job DescriptionThe successful candidate will be responsible for carrying out digital...


  • Pune, Maharashtra, India KamayaKya Full time

    About UsKamayaKya is an equal opportunity employer committed to creating an inclusive environment for all employees. We celebrate diversity and look forward to welcoming talented professionals to our team.Job OverviewWe are seeking a Digital Marketing Manager to lead our marketing efforts. As a key member of our team, you will be responsible for developing...


  • Pune, Maharashtra, India Yashus Digital Marketing Full time

    Job Description:">We are seeking a seasoned professional with a minimum of 2 years of experience to manage digital marketing campaigns and foster long-term client relationships.About Yashus Digital Marketing:">Our company is dedicated to delivering exceptional digital marketing services, ensuring the success of our clients' campaigns and fostering strong...


  • Pune, Maharashtra, India Exela Technologies Full time

    About the RoleWe are seeking a highly motivated Senior Marketing Strategist to lead our digital innovation efforts. As Senior Director – Marketing, you will be responsible for driving all marketing and sales initiatives within the organization.Your primary focus will be on developing and executing innovative marketing strategies that drive business growth...


  • Pune, Maharashtra, India KamayaKya Full time

    **About Us:**KamayaKya is a SEBI Registered Research Analyst firm helping you grow your wealth in the near future by recommending top-notch stocks based on solid research, including management interactions and channel checks.We are solving very interesting problems and potentially bringing in a new order in the world of wealth-tech. You get to be a leading...


  • Pune, Maharashtra, India Phi EDGE Talent Enhancers LLP Full time

    Job SummaryWe are seeking an experienced Strategic Marketing Director to lead our digital transformation initiatives. The ideal candidate will have a proven track record of driving business growth through innovative marketing strategies and excellent leadership skills.About the RoleThe Strategic Marketing Director will be responsible for developing and...

  • Marketing Director

    6 days ago


    Pune, Maharashtra, India BayOne Solutions Full time

    Job Title: Marketing DirectorCompany Overview:BayOne Solutions is a dynamic and innovative company seeking an experienced Marketing Director to lead our marketing initiatives. As a key member of our team, you will play a pivotal role in defining and executing marketing strategies to drive awareness, leads, and growth.Estimated Salary: $120,000 - $180,000 per...


  • Pune, Maharashtra, India SS&C Technologies Full time

    About the RoleSS&C Technologies is a leading provider of cloud-based financial services and technology solutions. We are seeking an experienced Digital Innovation Strategist to join our team, reporting directly to the Director of Digital Innovation.Job DescriptionDevelop and execute digital innovation strategies across the organization, driving business...


  • Pune, Maharashtra, India KamayaKya Full time

    About UsKamayaKya is a cutting-edge wealth-tech firm that empowers investors to make informed decisions by providing actionable research and recommendations. Our mission is to revolutionize the investment landscape with data-driven insights.