Digital Marketing Director for Wealth-Tech Innovation
2 weeks ago
About KamayaKya: As a SEBI Registered Research Analyst firm, we help individuals find top-notch stocks to invest in the near future. Our mission is to provide concise and detailed research reports to minimize risks for our clients.
Key Responsibilities:
a) Develop Product Positioning and Messaging
- Craft compelling product positioning and messaging that differentiates KamayaKya's offerings in the market.
- Develop a deep understanding of our target audience, including their needs, preferences, and pain points.
b) Market Intelligence and Competitive Analysis
- Conduct market research to stay updated on industry trends, competitor activities, and customer insights.
- Analyze the competitive landscape to identify opportunities and threats.
- Provide actionable recommendations based on market intelligence to influence product strategy.
c) Go-to-Market Strategy and Product Launches
- Develop and execute go-to-market strategies for new product offerings and feature releases.
- Plan and manage product launches, coordinating with cross-functional teams to ensure successful execution.
- Create and manage product marketing collateral, including presentations, case studies, and product guides.
d) Develop and Implement Marketing Strategies
- Set up a comprehensive marketing plan for user growth across multiple digital platforms.
- Lead 360° digital marketing initiatives, integrating various digital channels.
e) Campaign Management
- Plan and manage branding and performance campaigns on platforms like Facebook, Google, LinkedIn, and others for both app and web platforms.
- Identify, experiment with, and develop new digital channels for user growth.
- Explore new organic channels for lead generation and optimization.
f) Performance Measurement and Optimization
- Measure and report the performance of all digital marketing campaigns, assessing against goals (ROI and KPIs).
- Analyze content and creative performance for online campaigns and optimize accordingly.
- Perform A/B testing of audience segments, creatives, content, and video assets to optimize for scale and CPA.
- Instrument conversion points and optimize user funnels.
g) Process Improvement and Collaboration
- Work on process improvements to simplify the digital marketing process, enhancing efficiency in achieving company objectives.
- Create a feedback engine based on the performance of individual experiments to optimize user acquisition strategies and channels.
- Collaborate with agencies and other vendor partners.
- Provide support for business growth and development through the execution of marketing objectives and policies.
h) Team Leadership
- Build, train, and guide a team of marketing professionals in the near future.
Requirements:
- Minimum 2 years of experience in online/digital marketing.
- Bachelor's degree in Marketing, Business, or a relevant field.
- Ability to coordinate with multiple stakeholders to achieve objectives.
- Experience with tools like Google Ads, Meta Ads, Google Analytics, Appsflyer, Mixpanel, Clevertap/MoEngage, marketing automation tools, and email marketing platforms.
- Expertise in SEO, SEM, ASO, social media planning, and Online Reputation Management (ORM).
- Up-to-date with the latest trends and technologies in digital marketing.
- Proven ability to build, train, and guide a team.
- Experience in wealth-tech/fin-tech startups is highly preferred.
Why KamayaKya?
- Meritocracy: We are a pure meritocracy—if you are a star, you will be quickly rewarded with new opportunities.
- Team Culture: Join a team that laughs, smiles, and celebrates together.
- Innovative Work: We are solving very interesting problems and potentially bringing in a new order in the world of wealth-tech. You get to be a leading part of this journey.
Employment Details:
- Type: Full-time role.
- Location: Pune, India.
- Working Hours:
- Weekdays: 10:00 am to 6:00 pm (Work from Office).
- Saturdays: Only if absolutely necessary.
Compensation: Upto 8.4 LPA.
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