Digital Marketing Expert for Wealth-Tech Startup

3 days ago


Pune, Maharashtra, India KamayaKya Full time

**About KamayaKya**

KamayaKya is a SEBI Registered Research Analyst firm that helps individuals grow their wealth by recommending top-notch stocks. Our mission is to provide concise and detailed reports, backed by solid research and data analysis.

**Role Overview**

We are seeking an experienced Digital Marketing Manager to lead our marketing efforts and help us achieve our goals. As a key member of our team, you will be responsible for developing and executing comprehensive digital marketing strategies across multiple platforms.

**Responsibilities**

  • Develop and Implement Marketing Strategies
    • Set up a comprehensive marketing plan for user growth across multiple digital platforms.
    • Lead 360° digital marketing initiatives, integrating various digital channels.
  • Campaign Management
    • Plan and manage branding and performance campaigns on platforms like Facebook, Google, LinkedIn, and others for both app and web platforms.
    • Identify, experiment with, and develop new digital channels for user growth.
  • Performance Measurement and Optimization
    • Measure and report the performance of all digital marketing campaigns, assessing against goals (ROI and KPIs).
    • Analyze content and creative performance for online campaigns and optimize accordingly.

**Requirements**

  • Qualifications
    • Minimum 2 years of experience in online/digital marketing.
    • Bachelor's degree in Marketing, Business, or a relevant field.
  • Skills and Qualities
    • Ability to coordinate with multiple stakeholders to achieve objectives.
    • Experience with tools like Google Ads, Meta Ads, Google Analytics, Appsflyer, Mixpanel, Clevertap/MoEngage, marketing automation tools, and email marketing platforms.

**Benefits**

  • Salary: Upto ₹8.4 LPA.
  • Work Environment: Full-time role in Pune, India with flexible working hours.

**How to Apply**

To apply, please submit your application through LinkedIn. Your application should include your updated CV, portfolio/links to marketing campaigns, and answers to the following questions:

  1. Why do you want to work with KamayaKya?
  2. Why are you the right person for this role?
  3. Provide two marketing campaign ideas to promote KamayaKya's niche positioning.
  4. Describe a successful digital marketing campaign you have managed.
  5. How do you leverage data analytics in digital marketing?
  6. What emerging trends in digital marketing are most relevant to wealth-tech/fin-tech?
  7. How do you stay updated with industry changes and innovations?


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