Digital Marketing Expert for Wealth-Tech Startup
3 days ago
**About KamayaKya**
KamayaKya is a SEBI Registered Research Analyst firm that helps individuals grow their wealth by recommending top-notch stocks. Our mission is to provide concise and detailed reports, backed by solid research and data analysis.
**Role Overview**
We are seeking an experienced Digital Marketing Manager to lead our marketing efforts and help us achieve our goals. As a key member of our team, you will be responsible for developing and executing comprehensive digital marketing strategies across multiple platforms.
**Responsibilities**
- Develop and Implement Marketing Strategies
- Set up a comprehensive marketing plan for user growth across multiple digital platforms.
- Lead 360° digital marketing initiatives, integrating various digital channels.
- Campaign Management
- Plan and manage branding and performance campaigns on platforms like Facebook, Google, LinkedIn, and others for both app and web platforms.
- Identify, experiment with, and develop new digital channels for user growth.
- Performance Measurement and Optimization
- Measure and report the performance of all digital marketing campaigns, assessing against goals (ROI and KPIs).
- Analyze content and creative performance for online campaigns and optimize accordingly.
**Requirements**
- Qualifications
- Minimum 2 years of experience in online/digital marketing.
- Bachelor's degree in Marketing, Business, or a relevant field.
- Skills and Qualities
- Ability to coordinate with multiple stakeholders to achieve objectives.
- Experience with tools like Google Ads, Meta Ads, Google Analytics, Appsflyer, Mixpanel, Clevertap/MoEngage, marketing automation tools, and email marketing platforms.
**Benefits**
- Salary: Upto ₹8.4 LPA.
- Work Environment: Full-time role in Pune, India with flexible working hours.
**How to Apply**
To apply, please submit your application through LinkedIn. Your application should include your updated CV, portfolio/links to marketing campaigns, and answers to the following questions:
- Why do you want to work with KamayaKya?
- Why are you the right person for this role?
- Provide two marketing campaign ideas to promote KamayaKya's niche positioning.
- Describe a successful digital marketing campaign you have managed.
- How do you leverage data analytics in digital marketing?
- What emerging trends in digital marketing are most relevant to wealth-tech/fin-tech?
- How do you stay updated with industry changes and innovations?
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