Strategic Digital Marketing Leader

1 month ago

Pune, Maharashtra, India KamayaKya Full time
About KamayaKya

KamayaKya is a pioneering SEBI Registered Research Analyst firm that empowers investors to grow their wealth in the near future by recommending top-notch stocks. Our mission is to provide concise and detailed research-backed reports to minimize risks and maximize returns.

Job Description

We are seeking a highly skilled Digital Marketing Manager to lead our marketing efforts and help us achieve our goals. As a key member of our team, you will be responsible for developing and executing comprehensive digital marketing strategies to promote our niche positioning in the wealth-tech/fin-tech industry.

Key Responsibilities:
  • Develop Product Positioning and Messaging
    • Craft compelling product positioning and messaging that differentiates KamayaKya's offerings in the market.
    • Develop a deep understanding of our target audience, including their needs, preferences, and pain points.
    • Ensure all marketing communications consistently convey the product value proposition.
  • Market Intelligence and Competitive Analysis
    • Conduct market research to stay updated on industry trends, competitor activities, and customer insights.
    • Analyze the competitive landscape to identify opportunities and threats.
    • Provide actionable recommendations based on market intelligence to influence product strategy.
  • Go-to-Market Strategy and Product Launches
    • Develop and execute go-to-market strategies for new product offerings and feature releases.
    • Plan and manage product launches, coordinating with cross-functional teams to ensure successful execution.
    • Create and manage product marketing collateral, including presentations, case studies, and product guides.
  • Develop and Implement Marketing Strategies
    • Set up a comprehensive marketing plan for user growth across multiple digital platforms.
    • Lead 360° digital marketing initiatives, integrating various digital channels.
  • Campaign Management
    • Plan and manage branding and performance campaigns on platforms like Facebook, Google, LinkedIn, and others for both app and web platforms.
    • Identify, experiment with, and develop new digital channels for user growth.
    • Explore new organic channels for lead generation and optimization.
  • Performance Measurement and Optimization
    • Measure and report the performance of all digital marketing campaigns, assessing against goals (ROI and KPIs).
    • Analyze content and creative performance for online campaigns and optimize accordingly.
    • Perform A/B testing of audience segments, creatives, content, and video assets to optimize for scale and CPA.
    • Instrument conversion points and optimize user funnels.
  • Process Improvement and Collaboration
    • Work on process improvements to simplify the digital marketing process, enhancing efficiency in achieving company objectives.
    • Create a feedback engine based on the performance of individual experiments to optimize user acquisition strategies and channels.
    • Collaborate with agencies and other vendor partners.
    • Provide support for business growth and development through the execution of marketing objectives and policies.
  • Team Leadership
    • Build, train, and guide a team of marketing professionals in the near future.
Qualifications
  • Experience
    • Minimum 2 years of experience in online/digital marketing.
  • Education
    • Bachelor's degree in Marketing, Business, or a relevant field.
  • Skills
    • Ability to coordinate with multiple stakeholders to achieve objectives.
    • Experience with tools like Google Ads, Meta Ads, Google Analytics, Appsflyer, Mixpanel, Clevertap/MoEngage, marketing automation tools, and email marketing platforms.
    • Expertise in SEO, SEM, ASO, social media planning, and Online Reputation Management (ORM).
    • Up-to-date with the latest trends and technologies in digital marketing.
    • Proven ability to build, train, and guide a team.
    • Experience in wealth-tech/fin-tech startups is highly preferred.
About This Role

This is a full-time role located in Pune, India. We offer a competitive salary package of up to ₹8.4 LPA. If you are passionate about digital marketing and eager to join a dynamic team, please submit your application with an updated CV, portfolio, and answers to the questions below:

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