Senior Brand Development Manager

2 days ago

Kolkata, West Bengal, India beBeeMarketing Full time ₹ 9,00,000 - ₹ 12,00,000

About Us:

India's leading ed-tech platform is committed to revolutionizing education by providing high-quality learning at affordable prices.

Job Description:

As a dynamic and driven Marketing Professional, you will lead offline marketing initiatives for our Vidyapeeth centers in Durgapur. The ideal candidate will have hands-on experience in managing ATL (Above The Line) and BTL (Below The Line) marketing campaigns, organizing educational seminars, and building strong relationships with schools, colleges, and local stakeholders.

Key Responsibilities:
  • Lead and execute offline marketing strategies to drive student acquisition and brand awareness in Durgapur.
  • Plan and manage ATL activities such as hoardings, radio campaigns, newspaper ads, etc.
  • Drive BTL campaigns including pamphlet distribution, kiosk setups, street activations, and local outreach.
  • Organize and manage seminars and workshops in educational institutions, including coordinating with schools, colleges, and coaching centers.
  • Collaborate with the academic and counseling teams to ensure marketing alignment with business objectives.
  • Track campaign performance and optimize for better ROI.
  • Manage vendor relationships, logistics for on-ground events and campaigns.
  • Conduct market research to identify trends, opportunities, and competitor strategies.
Requirements:
  • Bachelor's degree in Marketing, Business Administration, or related field; MBA is a plus.
  • 4-7 years of experience in offline marketing, preferably in the education or consumer industry.
  • Proven expertise in executing ATL & BTL campaigns and educational seminars.
  • Strong network in the education sector (schools, colleges, coaching institutes) in West Bengal is an advantage.
  • Excellent communication, negotiation, and team management skills.
  • Self-starter with the ability to work independently and drive results.

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