Director of Business Intelligence

2 days ago

Thiruvananthapuram, Kerala, India beBeeAnalytics Full time ₹ 1,20,00,000 - ₹ 2,40,00,000

About this role:

We're looking for a seasoned analytics leader to join our team and drive strategic insights across the business. This is a high-impact leadership role responsible for building and scaling a data-driven culture, enabling informed decision-making, and aligning analytics with business goals.

You'll work cross-functionally with product, marketing, sales, finance, and engineering to deliver actionable insights, improve operational efficiency, and support long-term growth.

Key Responsibilities:

  • Develop and execute performance marketing strategies across various digital channels to drive customer acquisition and revenue growth.
  • Build, lead, and mentor a high-performing analytics team, including data analysts, BI engineers, and data scientists
  • Define team structure, roles, and responsibilities to align with business priorities
  • Lead the creation and management of paid campaigns across multiple platforms, ensuring alignment with business objectives and key performance indicators (KPIs).
  • Work closely with product, marketing, sales, finance, and operations to align analytics with business needs.
  • Analyze campaign performance and continuously optimize bids, targeting, creatives, and messaging to ensure maximum ROI.
  • Monitor and manage daily, weekly, and monthly performance reports, ensuring campaigns stay on track and meet performance goals.
  • Collaborate with engineering and data teams to ensure data quality, consistency, and scalability of analytics infrastructure (e.g., data warehouse, ETL pipelines, BI tools).
  • Conduct A/B testing and experimentation to optimize landing pages, ad creatives, and overall campaign performance.
  • Keep up to date with industry trends, new advertising technologies, and best practices in digital marketing.

Requirements:

We're looking for someone with 8 - 10 years of experience in analytics, business intelligence, or growth roles with at least 4+ years leading analytics teams in a B2B SaaS company. You should have handled a significant performance marketing budget and demonstrated a proven track record of achieving significant ROI from marketing budgets, consistently meeting or exceeding performance targets and KPIs.

Skill Requirements:

  • In-depth knowledge of performance marketing channels, including search (Google, Meta) and other channels.
  • B2B SaaS marketing experience is mandatory, with a proven track record of executing and optimizing performance marketing campaigns in a B2B environment.
  • Strong proficiency with analytics tools (e.g., Looker, Tableau, Mode), SQL, and data modeling concepts.

What We Offer:

This is an exciting opportunity to join a growing team and contribute to the success of our business. As a senior analytics leader, you'll have the chance to work with a talented team of professionals and make a meaningful impact on our organization's growth and development.

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