Content Strategist for SaaS Product Marketing
1 week ago
As a Senior Content Writer at Illumine, you will play a pivotal role in shaping our SaaS product marketing strategy through engaging, high-quality content.
Key Responsibilities:
- Content Strategy and Planning: Develop and implement a comprehensive content strategy tailored to SaaS audiences, focusing on product features, use cases, and customer success stories.
- Content Creation: Write compelling, benefit-driven content that showcases Illumine's value proposition as a leading SaaS platform, translating technical product details into narratives that resonate with childcare professionals and decision-makers.
- SEO and Analytics: Conduct keyword research to optimize content for organic traffic and track performance metrics to inform future content efforts.
- Collaboration: Work closely with the product team to understand software features and benefits, partner with marketing and design teams to align content with broader campaigns and visual assets.
Requirements:
- Experience: 2+ years of professional content writing experience, preferably in a SaaS or product-based software company, with a proven track record of creating high-quality content for SaaS audiences.
- Skills: Exceptional writing, editing, and storytelling skills, strong understanding of SaaS product positioning, benefits communication, and customer pain points, proficiency in SEO best practices, keyword research, and content optimization.
What We Offer:
We offer a competitive salary of ₹12-18 LPA, commensurate with experience. If you're passionate about creating impactful content and driving business growth, we'd love to hear from you.
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