Strategic Consumer Activation Manager

15 hours ago


Solapur, Maharashtra, India beBeeActivation Full time ₹ 1,50,00,000 - ₹ 2,50,00,000

Job Title

A key role in developing and executing consumer activation strategies, focusing on driving business outcomes through creativity and collaboration.

  • Develop an annual set of activities and drive them to execution, measuring impact on brands.
  • Ensure a clear strategy for each sub-brand, aligning with business objectives and measuring the impact on the brand.
  • Build and leverage consumer databases for future engagement.
  • Drive participation in rural areas and explore regional festivals.
  • Optimize costs through negotiation and cost-effective models.
  • Identify new touch points to engage consumers through sampling and selling.
  • Utilize technology, including AR/VR and meta, to create campaigns and measure their impact.
  • Continuously create and update consumer databases, covering behavioral questions and feedback.
  • Review finance trackers and ensure adherence to SOPs.
  • Manage agencies, showcasing best practices in activation and digital projects.

Requirements

  • Strong understanding of activation and event management, with FMCG experience as an asset.
  • Ability to think creatively and develop innovative solutions.
  • Strong collaborative and team-building skills.
  • Strategic thinking to develop and execute plans within timelines and budgets.
  • Strong analytical and problem-solving skills.
  • Measure performance using metrics like productivity, sales lift, and brand health.

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