Performance Marketing Manager
23 hours ago
About Us:
We're Portl Technologies, a leading AI-driven Connected Fitness & Wellness company dedicated to delivering personalized wellness solutions through innovative content and cutting-edge technology. Our mission is to empower people to realize their best potential through our innovative hardware, software, and services.
Job Title:
We're seeking a Senior Performance Marketing Manager to join our team and drive our performance marketing efforts. This is a key leadership role responsible for designing, executing, and optimizing performance-driven marketing campaigns across various digital platforms.
Responsibilities:
- Develop and execute comprehensive performance marketing strategies across paid media channels (Google Ads, Facebook, LinkedIn, Instagram, YouTube, etc.) to drive high-quality traffic, customer acquisition, and revenue growth.
- Own end-to-end campaign management, including planning, budgeting, optimization, and post-campaign analysis to maximize return on investment (ROI).
- Use advanced targeting, segmentation, and bidding strategies to reach key audiences and optimize campaigns for scale.
Requirements:
- 5+ years of experience in performance marketing or digital advertising with a strong track record of driving revenue and customer acquisition at scale.
- Proven experience managing large-scale budgets, including direct experience with Google Ads, Facebook Ads, LinkedIn, Instagram, and other performance-focused platforms.
- Expertise in using performance marketing tools (Google Analytics, SEMrush, Hotjar, etc.) to analyze and optimize campaigns.
Estimated Salary: $140,000 - $170,000 per year
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