Senior Performance Marketing Lead
23 hours ago
About Our Team
MIVI's performance marketing team is looking for a talented Senior Performance Marketing Lead to help drive our e-commerce growth strategy.
This role involves managing large-scale performance marketing campaigns, improving audience engagement, and driving website traffic. We're seeking a results-driven professional with 7-10+ years of experience in paid marketing and a strong understanding of e-commerce principles.
The ideal candidate will have a proven track record of success in managing high-volume budgets, improving customer lifetime value, and reducing acquisition costs. The salary for this role is approximately ₹35,00,000 per month.
Key Responsibilities
- Develop and execute large-scale performance marketing campaigns to drive website traffic and improve audience engagement
- Manage high-volume budgets and optimize ad delivery to improve ROI
- Collaborate with cross-functional teams to develop and implement e-commerce growth strategies
- Analyze campaign performance and provide data-driven insights to inform future decision-making
- Set and track KPIs around sign-up, activations, cost-per-acquisition, and cost-per-activation
Requirements
- Degree in Technology, Information Technology, Marketing, Business, or equivalent degree
- 7-10+ years of experience in paid marketing
- Strong business acumen & problem-solving skills
- Expertise in web analytics & data visualization
- Clear Understanding on configuration for custom metrics and dimensions/custom variables /Performance Marketing Manager advanced e-commerce
- Excellent communication skills and ability to present ideas, verbally and in writing
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