Senior Performance Marketing Lead

23 hours ago


Hyderabad, Telangana, India Mivi Full time

About Our Team

MIVI's performance marketing team is looking for a talented Senior Performance Marketing Lead to help drive our e-commerce growth strategy.

This role involves managing large-scale performance marketing campaigns, improving audience engagement, and driving website traffic. We're seeking a results-driven professional with 7-10+ years of experience in paid marketing and a strong understanding of e-commerce principles.

The ideal candidate will have a proven track record of success in managing high-volume budgets, improving customer lifetime value, and reducing acquisition costs. The salary for this role is approximately ₹35,00,000 per month.

Key Responsibilities

  • Develop and execute large-scale performance marketing campaigns to drive website traffic and improve audience engagement
  • Manage high-volume budgets and optimize ad delivery to improve ROI
  • Collaborate with cross-functional teams to develop and implement e-commerce growth strategies
  • Analyze campaign performance and provide data-driven insights to inform future decision-making
  • Set and track KPIs around sign-up, activations, cost-per-acquisition, and cost-per-activation

Requirements

  • Degree in Technology, Information Technology, Marketing, Business, or equivalent degree
  • 7-10+ years of experience in paid marketing
  • Strong business acumen & problem-solving skills
  • Expertise in web analytics & data visualization
  • Clear Understanding on configuration for custom metrics and dimensions/custom variables /Performance Marketing Manager advanced e-commerce
  • Excellent communication skills and ability to present ideas, verbally and in writing


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