Performance Marketing and CRM Strategist
4 days ago
Performance Marketing and CRM Strategy Executive
MIVI seeks an accomplished professional to lead our performance marketing and CRM strategy, driving business growth and revenue expansion.
About the Opportunity
We are looking for a highly skilled Performance Marketing Manager to oversee the development and implementation of our performance marketing strategy, focusing on customer acquisition and retention through paid channels.
Key Responsibilities
- Develop and execute a comprehensive performance marketing plan, incorporating process optimization and iteration.
- Effectively manage high-volume budgets of approximately 35cr per month, ensuring optimal allocation and return on investment.
- Foster audience expansion and enhance customer lifetime value while minimizing acquisition costs.
- Regularly analyze campaign performance, highlighting key insights, blockers, and areas for improvement.
- Streamline ad delivery, landing page conversion, and user experience to boost activations efficiently.
- Persistently test and refine strategies to identify the most effective multi-channel paid mix.
- Establish and track KPIs related to sign-up, activations, cost-per-acquisition, and cost-per-activation.
- Collaborate with cross-functional teams to optimize campaign delivery and uncover novel audience opportunities.
- Provide guidance, mentorship, and training to the team, fostering their growth and development.
- Oversee the financial performance of the website, prioritizing profitability and sustainable growth.
Requirements
- Degree in Technology, Information Technology, Marketing, Business, or equivalent degree.
- 7 - 10+ years of experience in paid marketing, with a proven track record of success.
- Customer-focused mindset and strong analytical skills are essential.
- Strong business acumen and problem-solving skills are necessary for this role.
- Expertise in web analytics and data visualization tools is required.
- Clear understanding of custom metrics and dimensions/custom variables/Performance Marketing Manager advanced e-commerce.
- Excellent communication and presentation skills are necessary for success in this position.
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