Elevated Email Marketing Strategist

2 days ago

Hyderabad, Telangana, India ParamInfo Full time

About the Role

We are seeking a highly skilled Elevated Email Marketing Strategist to join our team at ParamInfo. This is a key position that requires expertise in CRM systems, ODOO, email marketing tools, and ERP platforms.

Key Responsibilities

  • Email Marketing Automation
    • Develop and execute email marketing campaigns to nurture leads, engage customers, and drive conversions.
    • Set up automated workflows and segmentation strategies based on customer behavior, purchase history, and other data points.
    • A/B test email templates, subject lines, and call-to-actions for continuous improvement.
  • CRM and ERP Management
    • Manage customer data using CRM systems (e.g., ODOO or similar platforms) to ensure accuracy and actionable insights.
    • Integrate CRM and ERP systems with email marketing tools for seamless data flow and reporting.
    • Develop and maintain lead scoring and tracking mechanisms in the CRM for targeted campaigns.
  • Data Analysis and Reporting
    • Monitor and analyze email campaign performance metrics (open rates, click-through rates, conversions).
    • Generate detailed reports and provide insights for strategy adjustments.
    • Utilize CRM and ERP data to identify trends and opportunities for customer retention and acquisition.
  • Collaboration and Strategy Development
    • Collaborate with the sales, marketing, and product teams to align email strategies with overall business goals.
    • Recommend strategies for improving customer journeys through automation and personalization.
    • Maintain best practices for email deliverability, compliance (e.g., GDPR, CAN-SPAM), and user experience.

Salary Range: $80,000 - $110,000 per year

Requirements

  • Bachelor's degree in Marketing, Business Administration, or a related field.
  • Proven experience in email marketing, marketing automation, and CRM systems.
  • Hands-on experience with ODOO CRM and email marketing tools (e.g., Mailchimp, HubSpot, Klaviyo).
  • Strong understanding of ERP systems and their role in business processes.
  • Proficiency in data analysis tools and techniques (e.g., Excel, Google Analytics, or BI tools).
  • Knowledge of HTML/CSS for email template design is a plus.

What We Offer

  • Opportunity to work with a leading company in the industry.
  • Competitive salary and benefits package.
  • Chance to develop your skills and expertise in email marketing and CRM systems.

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