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Data-Driven Marketing Strategist

1 month ago

Hyderabad, Telangana, India FIRSTMERIDIAN GLOBAL SERVICES PRIVATE LIMITED Full time
About Us

FirstMeridian Global Services Private Limited is a leading organization that values data-driven decision making in digital marketing campaigns.

Job Overview

We are seeking an experienced Data-Driven Marketing Strategist to join our team. This role requires expertise in analyzing campaign performance, optimizing strategies, and measuring ROI using Adobe Analytics and other tools.

Responsibilities

As a Data-Driven Marketing Strategist, you will be responsible for driving data-driven decision making for digital marketing campaigns. You will leverage your expertise in Adobe Analytics and other tools to analyze campaign performance, optimize strategies, and measure ROI.

Required Skills and Qualifications
  • Adobe Analytics: Proficiency in Adobe Analytics suite for web analytics, campaign tracking, and data analysis.
  • Marketing Campaign Reporting: Expertise in reporting on marketing campaign performance, including key metrics and attribution models.
  • Data Visualization: Strong skills in data visualization using tools like Tableau, Power BI, R, or other BI/data modeling tools.
  • SEO: Understanding of SEO principles and best practices for optimizing website visibility.
  • Content Management Systems: Experience with content management systems like Adobe Marketing Cloud.
  • CRM Systems: Familiarity with Siebel or other CRM solutions is a plus.
  • Communication Skills: Excellent verbal and written communication skills to effectively present data insights and recommendations.
  • Time Management: Strong time management capabilities to meet tight deadlines and manage multiple projects simultaneously.
Salary

The estimated salary for this role is ₹1,200,000 - ₹1,800,000 per annum.