Performance Marketing Expert
2 days ago
We are a rapidly expanding electronic accessories startup with a passion for innovation and quality. Our mission is to make high-quality electronics accessible to everyone, and we're looking for talented individuals to join our journey.
Job RoleWe are seeking an experienced Performance Marketing Manager to lead our growth marketing team. The successful candidate will be responsible for driving revenue, traffic, and audience expansion for our brand using paid media channels such as Google Ads, Email Marketing, and Social Media Marketing.
Responsibilities:- Develop and implement a growth marketing strategy that drives revenue, traffic, and audience expansion for our brand.
- Manage Performance Marketing campaigns to acquire new customers and drive traffic towards our website.
- Oversee larger teams and high-volume budgets (estimated ₹35 crore per month).
- Improve audience expansion and customer lifetime value while reducing acquisition costs.
- Analyze campaign performance, insights, blockers, and areas of opportunity.
- Optimize ad delivery, landing page conversion, and user activations efficiently.
- Continuously test and iterate learnings to find the best multichannel paid mix for us.
- Set KPIs, particularly around signup, activations, cost-per-acquisition, and cost-per-activation.
- Collaborate with cross-functional teams to optimize campaign delivery and discover new audiences.
- Responsible for onboarding, mentoring, training, and upskilling the team.
- Ensure profitable margins for the website.
The ideal candidate should possess a Bachelor's or Master's degree in Technology, Information Technology, Marketing, Business, or an equivalent degree. They should have 8-10+ years of experience in relevant paid marketing roles, with a customer-focused mindset and strong analytical skills.
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