Digital Marketing Expert

2 weeks ago

Hyderabad, Telangana, India Skygoal Innova Technologies Full time
Job Description

About Us:

Skygoal Innova Technologies is a solution provider for digital transformation. We help businesses deliver next-generation products, services, and ideas. Our collaborative method of delivery with our extended team of partners enables us to ensure that we understand what is required by our clients.

We are seeking a skilled Digital Marketing Expert to join our marketing team. As a key member of the team, you will play a pivotal role in developing and implementing effective online advertising strategies across Facebook and Google platforms.

The ideal candidate will have proven experience in digital marketing, with a strong emphasis on Facebook and Google advertising. In-depth knowledge of Facebook Ads Manager and Google Ads platforms, including campaign setup, optimization, and performance tracking, is essential. The ability to interpret data and analytics to drive data-informed decisions and optimize campaigns is also crucial.

In this role, you will be responsible for planning, executing, and optimizing Facebook and Google advertising campaigns to drive brand awareness, lead generation, and conversion. You will develop audience targeting strategies based on demographic, behavioral, and psychographic data to ensure campaigns reach the right audience segments.

You will create compelling ad creatives, copy, and landing pages to maximize engagement and conversion rates. Monitoring campaign performance, analyzing key metrics, and providing actionable insights to refine strategies and improve outcomes are also key responsibilities.

The successful candidate will have excellent communication skills, both written and verbal, and be able to work collaboratively in a fast-paced team environment. A Bachelor's degree in Marketing, Business, or a related field is preferred but not mandatory.

Responsibilities:

  • Plan, execute, and optimize Facebook and Google advertising campaigns to drive brand awareness, lead generation, and conversion.
  • Develop audience targeting strategies based on demographic, behavioral, and psychographic data to ensure campaigns reach the right audience segments.
  • Create compelling ad creatives, copy, and landing pages to maximize engagement and conversion rates.
  • Monitor campaign performance, analyze key metrics, and provide actionable insights to refine strategies and improve outcomes.
  • Conduct A/B testing and experiment with different ad formats, targeting options, and bidding strategies to improve campaign effectiveness.
  • Collaborate with designers and content creators to ensure visually appealing and cohesive ad creative.
  • Stay updated with the latest trends and changes in Facebook and Google advertising algorithms and best practices.
  • Manage advertising budgets, pacing, and allocation to achieve optimal results within set budgets.
  • Coordinate with other marketing teams to align advertising efforts with overall marketing goals and initiatives.

Requirements:

  • Proven experience in digital marketing, with a strong emphasis on Facebook and Google advertising.
  • In-depth knowledge of Facebook Ads Manager and Google Ads platforms, including campaign setup, optimization, and performance tracking.
  • Ability to interpret data and analytics to drive data-informed decisions and optimize campaigns.
  • Experience in audience segmentation, targeting, and re-targeting strategies.
  • Proficiency in creating effective ad creatives and copy that resonate with the target audience.
  • Strong analytical and problem-solving skills to identify optimization opportunities.
  • Excellent communication skills, both written and verbal.
  • Ability to work collaboratively in a fast-paced team environment.
  • Bachelor's degree in Marketing, Business, or a related field (preferred but not mandatory).

Estimated Salary: ₹ 4.5 lakhs - ₹ 6.0 lakhs per annum

Location: Hyderabad

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