Strategic Marketing Operations Manager

3 days ago


Pune, Maharashtra, India beBeeMarketing Full time ₹ 15,00,000 - ₹ 21,00,000
Job Title: Strategic Marketing Operations Manager

This is a unique opportunity to drive marketing efficiency and effectiveness by optimizing automation workflows, managing data analytics, and tracking campaign performance.

Key Responsibilities:
  • Marketing Automation & Campaign Execution:
    • Develop and manage marketing automation workflows in HubSpot.
    • Design and optimize email campaigns, landing pages, and lead flows.
    • Improve lead-nurturing strategies, segmentation, and personalization techniques.
  • Lead Management & CRM Integration:
    • Manage lead scoring, data hygiene, and CRM integrations between HubSpot & Salesforce.
    • Collaborate with sales teams to optimize lead handoff and improve conversion rates.
  • Data & Analytics:
    • Track key performance metrics (CTR, conversion rates, CAC, etc).
    • Build and maintain dashboards & reports in Power BI, Google Analytics, and HubSpot.
    • Implement A/B testing to enhance email, landing page, and ad performance.
  • Marketing Technology & Process Optimization:
    • Ensure seamless implementation of Google Tag Manager, tracking pixels, and analytics scripts.
    • Optimize marketing processes for efficiency and scalability.
    • Support basic programming tasks to facilitate automation and tracking.
  • Collaboration & Sales Alignment:
    • Work closely with demand generation, content, and sales teams to align marketing initiatives.
    • Contribute to budget planning and forecasting for marketing programs.


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