Lead Paid Media Specialist

4 days ago


Gulbarga, Karnataka, India beBeePerformance Full time ₹ 6,00,000 - ₹ 15,60,000
Senior Google Ads Associate Job Description

Job Summary:

The Senior Google Ads Associate plays a pivotal role in executing and optimizing paid media campaigns across the entire Google Ads platform. This critical position is responsible for campaign setup, analysis, and performance reporting to ensure continuous optimization aligns with client objectives.

  • Manage complex paid campaigns spanning Google Ads Search, Display, YouTube, Shopping, and Bing.
  • Develop and maintain keyword lists, structure campaigns, and ensure seamless mapping to ad groups and landing pages.
  • Formulate effective PPC strategies and roadmaps tailored to clients' business goals.
  • Oversee budget allocation and monitor campaign performance to optimize ROI.
  • Analyze campaign data and provide regular performance reports to clients on a weekly and monthly basis.
Key Responsibilities:
  1. Campaign Management: Drive measurable results through strategic campaign management.
  2. Keyword Research & Campaign Setup: Develop optimal keyword lists and structure campaigns for superior performance.
  3. Client Strategy Development: Create customized PPC strategies and roadmaps to meet client objectives.
  4. Budget & Performance Management: Continuously monitor and optimize campaign performance for improved ROI.
  5. Google Analytics & Reporting: Analyze campaign performance and deliver actionable insights to clients.

Requirements:

  • Proven experience in managing Google Ads campaigns (Search, Display, YouTube, Shopping, and Bing).
  • Hands-on expertise in PPC and Search Engine Marketing principles.
  • Proficiency in Google Analytics for data-driven decision-making.
  • Familiarity with digital marketing best practices and tools.

Benefits: As a Senior Google Ads Associate, you will be part of a dynamic team driving innovative solutions to elevate client success.



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