Digital Marketing Specialist

3 days ago

Gulbarga, Karnataka, India beBeeMarketing Full time ₹ 1,00,00,000 - ₹ 2,00,00,000

About our Paid Social Media Role

We are looking for an experienced professional to own the execution and support building strategies for paid social channels, including Meta, Snapchat, TikTok, YouTube, and Twitter.

The successful candidate will perform in-depth cross-functional analysis to recommend budget allocation across channels, devices, and campaigns.

They will drive app acquisition campaign improvement and be accountable for performance against monthly targets while coaching team members.

Key responsibilities include identifying new marketing opportunities and creative ideas based on commercial KPIs, customer insights, and competitive analysis through ongoing test & learning.

Owning the full project and campaign lifecycle, they will ensure high-quality delivery and KPI achievement through cross-functional teams.

Candidates should have experience managing paid social advertising campaigns, with a strong background in app acquisition expertise and full-funnel marketing experience.

Required skills and qualifications:

  • 5+ years of experience managing paid social advertising campaigns.
  • Experience managing at least 2 channels (Meta, Snapchat, TikTok, Twitter).
  • Strong analytical skills to translate data insights into actionable strategies.
  • Excellent communication and interpersonal skills.
  • Able to identify marketing opportunities and develop strategic solutions.
  • Innovative mindset and ability to influence the broader team.

This is an exciting opportunity to join our digital marketing team and contribute to improving best practice guidelines and sharing digital expertise across teams.

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