Digital Marketing Strategist

4 days ago


Gulbarga, Karnataka, India beBeeProgrammatic Full time ₹ 12,00,000 - ₹ 18,00,000
Programmatic Buying Specialist

We are seeking a skilled Programmatic Buying Specialist to join our team. In this role, you will be responsible for developing and executing digital marketing strategies to drive client objectives using DV360 and Google Campaign Manager.

About the Role:

  • You will build digital marketing roadmaps and proposals involving awareness and acquisition campaigns, remarketing campaigns, app installs, and video branding.
  • Manage and optimize app campaigns on DV360, focusing on reach, install, and conversion metrics.
  • Create and implement ad tags, floodlight tags, and tracking mechanisms to monitor campaign performance and audience activity.

Responsibilities:

  1. Develop and execute digital marketing strategies to drive client objectives.
  2. Build and manage display, TrueView, video, and search campaigns on DV360 and Google Ads platforms.
  3. Monitor account performance daily and monthly, adjusting budget caps, campaign pacing, and bidding strategies as needed.
  4. Support the creative design team with innovative ideas for ad copy and graphical templates.
  5. Communicate with clients and stakeholders to ensure campaign achievements align with predefined goals.

Requirements:

  • Intermediate-level expertise in Programmatic Buying.
  • Experience working on DV 360.
  • DV 360 Certification.

Preferred Skills:

  • Google Campaign Manager (Intermediate).
  • Marketing.

Note:

This is a unique opportunity to showcase your skills in programmatic buying and contribute to driving business growth through effective digital marketing strategies.



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