
Digital Marketing Strategist
2 days ago
Job Overview
Performance marketing is a field that requires strategic thinking and analytical skills to drive ROI-focused campaigns.
The ideal candidate will have proven experience in paid media campaigns, ad spend optimization, and performance monitoring across Google Ads, Meta Ads Manager, and other digital platforms.
Key Responsibilities:
- Campaign Planning & Execution: Develop and execute paid campaign strategies to achieve business objectives.
- Performance Analysis: Monitor key performance indicators such as CPC, CPA, CTR, ROAS, and provide regular performance reports.
- Keyword Research & Analysis: Conduct keyword research and competitor analysis to improve targeting and audience segmentation.
- Collaboration & Creativity: Work with designers and content teams to create high-performing ad creatives and landing pages.
- A/B Testing: Continuously run A/B testing for creatives, copies, and targeting strategies to optimize campaign performance.
- Campaign Budgeting & Forecasting: Manage campaign budgets and forecast spends to ensure high ROI delivery.
Required Skills:
- Expertise in Google Ads (Search, Display, YouTube), Meta Ads, and Ads.
- Proficiency in campaign optimization and conversion tracking (Google Analytics, Tag Manager, Pixel setup).
- Strong analytical skills with the ability to interpret data and make performance-driven decisions.
- Knowledge of SEO basics to align paid and organic strategies.
Preferred Qualifications:
- Google Ads and Meta Blueprint certifications.
- Experience in agency environments with multi-client campaign management.
- Familiarity with programmatic ads and marketing automation tools.
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