
Digital Advertising Specialist
6 days ago
We are seeking a highly skilled Digital Advertising Specialist to manage and optimize our paid advertising campaigns across various platforms.
Key Responsibilities:
- Develop, implement, and execute comprehensive digital advertising strategies to drive conversions and revenue growth
- Conduct in-depth analysis of market trends, competitor activity, and audience behavior to inform campaign decisions
- Optimize campaigns regularly for ROI, conversion rates, and customer acquisition costs
- Create and test engaging ad copy, extensions, and creative assets to improve click-through rates and conversions
- Maintain accurate records and reports to measure campaign performance and identify areas for improvement
Requirements:
- 2-4 years of experience in managing digital advertising campaigns (agency experience preferred)
- Strong understanding of search, display, shopping, YouTube, and Performance Max campaigns
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