Lead Acquisition Professional

2 weeks ago

Gulbarga, Karnataka, India beBeeGrowth Full time ₹ 10,80,000 - ₹ 21,60,000
Lead Acquisition Manager Job Description

About This Opportunity

We are seeking a seasoned lead acquisition professional with a growth hacking mindset to drive our paid digital distribution efforts.

Responsibilities

  • Develop and execute a robust lead acquisition strategy, leveraging data to inform decision-making.
  • Paid Digital Distribution: Manage all paid digital distribution channels, including Meta Ads, Google Ads, and emerging platforms.
  • Strategy & Execution: Ideate, execute, and iterate on growth strategies from start to finish, focusing on continuous improvement and scalability.
  • Channel Management: Take ownership of key distribution channels, removing reliance on third-party vendors and ensuring direct control and maximum efficiency.
  • Experimentation & Optimization: Conduct rigorous A/B testing and experiments to continuously improve campaign performance, analyzing data to identify new opportunities for growth.
  • Performance Analysis: Monitor and analyze key metrics to provide insights into campaign performance, optimizing budget allocation to maximize ROI and achieve lead generation goals.

Qualifications

  • 2-3 years of experience in digital marketing or growth roles, with a strong focus on lead acquisition and paid media.
  • A deep understanding of paid digital distribution channels and a track record of successfully managing large-scale campaigns.
  • A proactive, hands-on, and autonomous approach to work.
  • Strong analytical skills and the ability to use data to inform decision-making.
  • A growth hacking mindset with a history of implementing creative, scalable, and unconventional strategies.

Key Skills

  • Paid Media Expertise: Proven experience with major paid platforms like Meta Ads and Google Ads.
  • Social Media Acumen: A deep understanding of social media platforms, audience behavior, and viral trends for marketing advantage.
  • Channel Management: Demonstrated ability to manage, optimize, and expand digital distribution channels with minimal to no reliance on third-party agencies.
  • Growth Strategy: The capacity to ideate, execute, and iterate on growth strategies from start to finish.
  • Data-Driven Analysis: Excellent analytical skills, interpreting performance data to drive actionable insights.
  • Problem-Solving: Strong problem-solving abilities to address challenges and seize new opportunities.
  • Creativity: An experimental mindset and a strong capacity for testing innovative ad concepts and distribution methods.
  • Communication: Effective communication skills for internal reporting and collaboration

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