Senior Growth Associate, Lead Acquisition

3 weeks ago

Gulbarga, Karnataka, India Yocket Full time

About the Role

We are seeking a Senior Growth Associate with a growth hacking mindset and a genuine obsession for social media and viral trends to lead our lead acquisition efforts. This role has a primary focus on paid digital distribution and is ideal for a hands-on individual who can strategically manage and expand distribution channels while reducing reliance on third parties. The successful candidate will be a creative problem-solver, adept at the full lifecycle of idea creation, execution, and continuous iteration to drive ambitious growth targets.

Responsibilities

  • Paid Digital Distribution: Lead and manage all paid digital distribution channels, including but not limited to Meta Ads, Google Ads, and other emerging platforms, to generate high-quality leads.
  • Strategy & Execution: Develop, implement, and manage a robust lead acquisition strategy. This includes the full cycle of idea creation, execution, review, and iteration to optimize performance and scale acquisition efforts.
  • Channel Management: Take full ownership of key distribution channels. This involves removing reliance on third-party vendors and bringing channel management in-house to ensure direct control and maximum efficiency.
  • Experimentation & Optimization: Conduct rigorous A/B testing and other experiments to continuously improve campaign performance. Analyze data to identify new opportunities for growth and iterate rapidly on successful strategies.
  • Performance Analysis: Monitor and analyze key metrics to provide insights into campaign performance, optimizing budget allocation to maximize ROI and achieve lead generation goals.

Qualifications

  • 2-3 years of experience in digital marketing or growth roles, with a strong focus on lead acquisition and paid media.
  • A deep understanding of paid digital distribution channels and a track record of successfully managing large-scale campaigns.
  • A proactive, hands-on, and autonomous approach to work.
  • Strong analytical skills and the ability to use data to inform decision-making.
  • A growth hacking mindset with a history of implementing creative, scalable, and unconventional strategies.

Key Skills

  • Paid Media Expertise: Proven, hands-on experience with major paid platforms like Meta Ads and Google Ads.
  • Social Media Acumen: An obsession with social media platforms, including a deep understanding of audience behavior and the ability to identify and leverage viral trends for marketing advantage.
  • Channel Management: Demonstrated ability to manage, optimize, and expand digital distribution channels with minimal to no reliance on third-party agencies.
  • Growth Strategy: The capacity to ideate, execute, and iterate on growth strategies from start to finish.
  • Data-Driven Analysis: Excellent analytical skills, with a focus on interpreting performance data to drive actionable insights.
  • Problem-Solving: Strong problem-solving abilities to address challenges and seize new opportunities.
  • Creativity: An experimental mindset and a strong capacity for testing innovative ad concepts and distribution methods.
  • Communication: Effective communication skills for internal reporting and collaboration

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