Senior Marketing Strategist

2 weeks ago

Kanpur, Uttar Pradesh, India beBeeMarketing Full time ₹ 5,00,000 - ₹ 10,00,000

Job Overview:

We are seeking a skilled Marketing Associate to join our team. This role involves supporting the development and execution of impactful marketing campaigns, building strong relationships with key stakeholders, and creating engaging content that drives results.

The ideal candidate will be hands-on in creating proposals, conducting research, coordinating with partners, and ensuring smooth delivery of campaigns.

Key Responsibilities:

  • Plan and execute co-branded campaigns with tourism boards, attractions, airlines, and lifestyle brands.
  • Build persuasive and visually compelling proposals (Google Slides/PowerPoint/Canva) to communicate value propositions and ROI.
  • Track destination trends, competitor activities, seasonal patterns, and emerging tools to generate actionable insights.
  • Manage campaign tracking (UTMs, dashboards), analyze results, and prepare performance reports.
  • Manage professional communication with internal teams (content, design, paid marketing, CRM) and external partners.
  • Leverage AI and digital tools (GA4, Canva AI, HubSpot, Google Ads) to optimize research, workflows, and reporting.

Requirements:

  • 0-3 years of experience in partnerships, alliances, digital marketing, client-servicing, or business development (experience in travel, OTA, hospitality, or digital agencies preferred).
  • Excellent written and spoken communication skills, confident in partner-facing interactions.
  • Strong problem-solving and analytical skills.
  • Proficient with GA4, Google Sheets, UTMs, CRM systems; familiarity with paid marketing basics.
  • Comfortable using AI tools for research, content, and reporting.
  • Skilled in creating structured decks, reports, and presentations.

Success Metrics:

  • Deliver 2-3 live partner campaigns with measurable KPIs.
  • Build a reusable library of proposals and case studies.
  • Publish a monthly "Destination & Trends" memo for the team.

Benefits:

You will have the opportunity to collaborate directly with premium tourism boards, attractions, and global partners, gaining cross-functional exposure across marketing, partnerships, and campaign strategy.

This is a fast-paced, high-impact environment with ownership of real projects, providing opportunities to learn and grow.

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