
Senior Product Category Manager
4 days ago
A seasoned professional is sought after to spearhead product category expansion and drive strategic roadmap implementation in an e-commerce environment.
This role requires a meticulous individual who can own the category end-to-end within a fast-paced department, accelerating scale across various online channels.
Key Responsibilities- Product Category Expansion & Growth Road Mapping
The successful candidate will develop clear 3–5-year growth roadmaps, setting and achieving milestones for assortment breadth, sales volume, and market share.
They will explore opportunities within the existing category and unlock adjacent product spaces to accelerate growth.
- Develop aggressive expansion strategies, introducing new products that align with evolving customer needs.
- Explore opportunities within the existing category and strategically unlock adjacent product spaces.
- Utilize advanced analytics tools to inform strategic decisions, track KPIs, and monitor category performance.
- Continuously analyze competitive data, market trends, and customer feedback to guide category development.
- Implement automation tools to seamlessly scale catalogs, optimize pricing, and manage channel promotions.
- Harness GenAI solutions for efficient product content creation and keyword strategy expansion.
- Nurture relationships with vendors, marketplaces, and supply partners to expand assortment and ensure optimal terms.
- Collaborate strategically with key account managers for joint business planning, exclusive launches, and category growth events.
- Design and implement rapid experiments to validate new product launches, promotional tactics, and assortment changes.
- Prepare and execute robust go-to-market strategies for peak events focused on category expansion.
- 5+ years' experience in category or brand management, preferably from online-first or D2C product brands.
- Demonstrated expertise in product category expansion, strategic planning, and roadmap implementation.
- Track record of owning P&L and delivering category growth in high-volume digital retail settings.
This role offers the opportunity to make a direct impact on business growth, customer value, and market leadership.
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