Key Product Marketer

1 week ago

Mount Abu, Rajasthan, India beBeeMarketer Full time ₹ 18,00,000 - ₹ 24,00,000
Marketing Manager

This is a pivotal role in driving brand awareness, generating qualified leads, and supporting revenue growth in the U.S. B2B market.

  • Develop and execute comprehensive inbound marketing strategies to attract and convert high-quality leads through content marketing, SEO, email campaigns, and social media.
  • Collaborate with content creators to produce engaging and informative content that addresses the needs of our target audience, including blogs, whitepapers, case studies, and webinars.
  • Implement SEO best practices to improve organic search rankings and drive traffic to the website.
  • Plan and manage multi-channel marketing campaigns, ensuring alignment with sales objectives and tracking performance metrics.
  • Conduct thorough market analysis to understand customer needs, industry trends, and competitive landscape, informing marketing strategies and positioning.
  • Develop and manage lead nurturing programs to move prospects through the sales funnel effectively.
  • Work closely with the sales, product, and customer success teams to ensure cohesive messaging and alignment across all customer touchpoints.

Requirements

  • 5–8 years of marketing experience in B2B SaaS companies, with a focus on the U.S. market.
  • Familiarity with vendor verification, compliance, and onboarding processes is highly desirable.
  • Proven track record in developing and executing successful inbound marketing campaigns; strong understanding of SEO, content marketing, and lead generation strategies; proficiency in marketing automation tools and CRM systems; excellent analytical skills to measure and report on campaign performance; exceptional communication and project management abilities.
  • Bachelor's degree in Marketing, Business, or a related field. A master's degree is a plus.

What We Offer

  • Opportunity to shape the marketing strategy of a key product in a growing technology company.
  • Collaborative environment: work with a team of dedicated professionals in a dynamic and supportive setting.
  • Professional growth: access to learning resources and opportunities for career advancement.
  • Competitive compensation package with performance-based incentives.

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