
Product Portfolio Manager
3 days ago
This role supports brand building efforts across product portfolios, combining creative thinking, data analysis, and executional support to achieve business targets.
Key Responsibilities:
- Develop market understanding by analyzing target groups, competitive landscapes, and other relevant factors.
- Create new product development communications across various touchpoints, including product display pages, D2C stores, CRM channels, marketplaces, and more.
- Manage consumer interactions through social media, performance marketing, influencer collaborations, brand campaigns, and other channels.
- Analyze data to drive measurement and learning for marketing initiatives.
- Collaborate with cross-functional teams, external partners, and agencies to manage stakeholders and drive project success.
- Conduct market visits to track offline business health metrics, such as distribution, revenue, visibility, and planogramming.
The ideal candidate will be a motivated individual with excellent communication skills, able to manage multiple projects simultaneously, and passionate about building a consumer brand.
Requirements:
- Bachelor's degree in Communication, Business Administration, or related field.
- Experience in Brand Management, Consumer Marketing, E-commerce, or Digital Marketing.
- Highly motivated and self-driven team player.
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