Product Marketing Executive

About Nua:

Nua is a venture-funded, direct-to-consumer (D2C) brand transforming women's wellness in India.

Starting with our innovative, chemical-free and India's only fully customizable sanitary pads, we are

on a mission to develop holistic and personalized solutions for solving real problems that women face.

We do this by building a wellness platform with great products, an impactful community and a

personalized customer experience. With a growing community of over 10 lakh women, we are already

India's largest and most engaged digital-first FemTech brand. 

Our story began with a pad. And not just any pad that could be picked off the shelves but one that

was truly thought around a woman's needs. Since then, we have grown multi-fold with innovative,

inclusive and effective products that are Made Safe certified and backed by science. We continue to

co-create products with our community and fuel the D2C revolution through deep consumer insights

and investments in technology.

Nua has raised over $22 million in venture funding, backed by marquee investors including Lightbox

Ventures, Kae Capital, Mirabilis Investment Trust, Deepika Padukone and Vindi Singh Banga, and

Kamini Banga of the Banga family office. If you are as passionate as we are in making a difference

and creating real impact in a fast-paced and wildly creative environment, then you might just be the

person we are looking for.

About the Role

We are looking for a Product Marketing - Executive to lead the marketing initiatives for Nua's D2C channel i.e. website. The goal is to drive engagement, repeat purchases, and position the website as the preferred shopping destination vs. other channels.

Key Responsibilities

• Market the website value proposition and features to increase awareness, adoption, and repeat purchases.
• Develop feature positioning and messaging that clearly communicates their value in enhancing convenience, engagement, and loyalty.
• Plan and execute multi-channel marketing campaigns across digital and offline channels.
• Conduct user research to gather insights from surveys, interviews, and data analysis to optimize marketing efforts.
• Collaborate with Product, Engineering, Brand, and Customer Success teams to align research findings with feature positioning and improve user experience.
• Determine the level of marketing amplification required, including the intensity and breadth of campaign efforts
• Finalize creative briefs including messaging, target audiences, and channel strategy.
• Identify key user segments relevant to the feature and create personas that highlight their pain points and opportunities
• Develop differentiated messaging strategies, leveraging competitive analysis to enhance the feature's value proposition
• Track key performance indicators (KPIs) such as adoption rate, engagement, and retention immediately post-launch
• Leverage data to refine messaging and campaigns, ensuring optimal performance and impact

Qualifications

• Product Marketing Expertise: 2+ years of experience in consumer product marketing, with a proven track record of leading go-to-market strategies for new features or products.
• Experience in B2C, preferably D2C brands.
• Strategic Planning & Execution: Demonstrated ability to lead cross-functional alignment and develop detailed GTM strategies from concept to launch.
• Consumer Insights: Experience in using data and research to craft user personas and develop targeted marketing strategies.
• Messaging and Positioning: Strong ability to develop compelling messaging and narratives for diverse user segments.
• Analytical Skills: Ability to define and track KPIs, analyze performance data, and adjust strategies to optimize results.