Digital Optimization Strategist

4 days ago

Kolkata, West Bengal, India beBeeSearchEngine Full time ₹ 6,00,000 - ₹ 12,00,000

Our team is looking for a highly skilled and dedicated Search Engine Optimization (SEO) Specialist. As an SEO Specialist, you will be responsible for various aspects of search engine optimization, including keyword research, website evaluation, on-site optimization, content recommendations, link acquisition, and monthly reporting.

The Ideal Candidate

We are seeking a meticulous individual with strong analytical skills, an eye for detail, and a commitment to excellence. You will have:

  • Create accurate keyword lists and organize content themes effectively.
  • Conduct keyword research independently, with minimal guidance.
  • Demonstrate proficiency in Information Architecture, content evaluation, and recommendations.
  • Perform technical checks on websites, including breadcrumbs, heading tags, and content accessibility.
  • Provide source code-level recommendations for better website crawling.
  • Implement Meta and OG tags, crafting context-based, keyword-rich Meta and Title Tags.
  • Ensure error-free documents and provide on-page recommendations for SEO enhancement.
  • Understand client services/products and deliver detailed content requirements.
  • Show expertise in keyword density, proximity, and Latent Semantic Keywords to generate unique ideas and avoid duplication.
  • Initiate backlinks with catchy headlines and descriptions containing keywords and page URLs.
  • Regularly refresh link details and stay updated on new content syndication platforms.
  • Adhere to reporting schedules and proactively report deviations.
  • Emphasize keyword ranking trends and provide error-free reports showcasing understanding of key SEO metrics.
  • Investigate Bounce Rate variations and integrate Search Console and Google Analytics for comprehensive reporting on business improvements or deterioration.

Qualifications and Skills

To be successful as an SEO Specialist, you will need:

  • MBA/Bachelor's degree
  • Experience 2 to 4 years
  • Proven experience working in SEO roles, with a strong track record of improving organic search rankings and driving measurable results.
  • In-depth knowledge of search engine algorithms, ranking factors, and SEO best practices.
  • Proficiency in SEO tools and platforms such as Google Analytics, Google Search Console, SEMrush, Moz, Ahrefs, etc.
  • Strong analytical skills with the ability to interpret data, draw insights, and make data-driven decisions.
  • Excellent communication skills
  • Passion for staying updated on the latest SEO trends, tools, and techniques

Puretech is a leading digital solutions company that provides innovative solutions to businesses across various industries. We are looking for talented individuals who share our passion for technology and innovation. If you are passionate about SEO and want to work with a dynamic team, please apply now.

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