CRM Lead Manager

2 days ago

Bhavnagar, Gujarat, India beBeeCustomer Full time ₹ 60,00,000 - ₹ 90,00,000
Lead Management Specialist

We are seeking an experienced Lead Management Specialist to join our team.

Key Responsibilities:

  • Configure, manage, and continuously improve CRM functionalities—including lead capture, nurturing, and automation workflows—to align with organizational objectives.
  • Ensure that customer and lead data remains accurate, updated, de-duplicated, and secure. Implement quality control measures across the CRM.
  • Establish efficient processes for capturing leads, tracking interactions, assigning leads using automation and scoring features, and nurturing them through the sales funnel.
  • Collaborate with cross-functional teams to align CRM campaigns, lead routing, and customer interaction strategies. Provide guidance on CRM best practices.
  • Train internal users on best practices for using the CRM platform. Offer ongoing troubleshooting and support to ensure full platform adoption.
  • Monitor CRM KPIs like lead conversion, retention rates, email open rates, and customer lifetime value. Turn CRM data into actionable insights and reports for leadership.
  • Develop customer journey maps and targeted campaigns using behavior tracking and scoring mechanisms.
  • Ensure CRM operations comply with data privacy regulations and internal security best practices.

Required Qualifications & Skills:

  • Bachelor's degree in marketing, Business, IT, or related field.
  • 2–4+ years of experience managing CRMs or sales operations; experience with CRM platforms is a strong advantage.
  • Proficiency in CRM platforms and workflow automation.
  • Strong analytical and data-driven decision-making ability.
  • Excellent communication, training, and cross-team collaboration skills.
  • Detail-oriented, organized, and process-driven with the ability to manage multiple initiatives in a fast-paced environment.

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