Advanced Customer Insights Manager

3 days ago

Bhavnagar, Gujarat, India beBeeRetention Full time ₹ 15,00,000 - ₹ 25,00,000
Customer Retention Specialist

We are looking for a passionate and experienced professional to strengthen our relationship with loyal customers.

Key Responsibilities:
  • Design and execute customer retention journeys: onboarding, engagement, repeat, cross-sell, win-back, and churn prevention.
  • Increase Repeat Purchase Rate, AOV, and CLV through targeted CRM strategies.
  • Segment customers using RFM (Recency, Frequency, Monetary) and behavioral cohorts.
Campaign & Channel Management
  • Own CRM campaigns across Email, SMS, WhatsApp, and Push Notifications with sharp personalization.
  • Collaborate with performance marketing and creative teams to craft high-converting retention campaigns.
  • Ensure consistent brand voice, empathy, and care in all CRM communications.
Loyalty & Retention Programs
  • Strengthen loyalty programs – driving sign-ups, redemptions, and customer delight.
  • Develop VIP & Subscriber Programs to improve LTV.
  • Partner with CX teams to ensure issue resolution translates into retention opportunities.
Data, Analytics & Reporting
  • Track key retention metrics: Repeat Rate, Churn %, LTV, CAC:CLV ratio, ROAS on retention.
  • Run A/B tests to optimize messaging, cadence, and offers.
  • Build weekly dashboards and insights for leadership.
Desired Skills & Experience:
  1. 3–5 years of experience in CRM, Retention, or Customer Engagement in D2C/Consumer Brands.
  2. Strong knowledge of CRM tools, automation, and analytics platforms. Webengage, Moengage.
  3. Analytical mindset – comfort with data, cohort analysis, and A/B testing.
  4. Creative thinker with ability to personalize content and storytelling.
  5. Strong understanding of customer empathy and solution-driven communication.

Soulflower is India's No.1 hair oil brand on Amazon and a leading natural beauty and wellness company. With global certifications and clinical proof backing every product, we are building a trusted, authentic, and sustainable beauty brand.

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