Mumbai Beverage Brand Leader

10 hours ago

Mumbai, Maharashtra, India beBeeBrand Full time ₹ 13,00,000 - ₹ 21,50,000

**Job Description:** We are seeking a skilled Brand Manager to lead our beverage portfolio in Mumbai. As a key member of our team, you will be responsible for developing and executing brand strategies that drive business growth.

**Key Responsibilities:**

  • Bld deep understanding of target consumer groups across key geographies in India
  • Owning the Brand Purpose and defining positioning for the brand
  • Driving communication development in line with Brand purpose and positioning
  • Identifying key market intelligence that will drive strategic business decisions
  • Partnering with Sales teams in achieving brand plans and channel execution plans
  • Defining pricing strategy in close partnership with the commercial team
  • Scurring sign-off from Regional Commercial Managers on proposed Volume Budget and then owning delivery of the plan inspiring distributors and commercial teams to execute the plan with excellence
  • Being accountable for delivery of brand P L performance targets closely monitoring brand KPIs Revenue Profitability Market Share Equity
  • Ensuring measurement and evaluation a learning plan to identify codify and rollout successful brand growth drivers
  • Overseeing design and execution of selected brand assets
  • Digitally savvy with social media expertise to lead digitalization of activities
  • Securing alignment with Regional Commercial Managers on all planned brand communication
  • Developing Brand Playbooks and Templates for market use
  • Ensuring all brand assets developed adhere to brand guidelines

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