15h Left Brand Manager

4 weeks ago

Mumbai, Maharashtra, India Proton Full time
- Role: Brand Manager

- Industry: Beverages

- Function: Marketing

- Salary (Lacs): 10.00-12.00

- Exp (Yrs): 7.00-11.00

- Age: 36

- City/State: Mumbai

- Education: Graduation

- Company Name: Good Drop Wine

- Website: https://gooddropwine.com/

- Required Skills: team handling, Willingness to Travel, Defining the pricing strategy, Delivery of brand P&L Performance targets, Define brand positioning

- Work Mode: ONSITE

- Working Day: 6

- Office Location: New Udyog Mandir No. 2, Mahim (West), Mumbai - 400 016

- Mandatory Criteria (Can't be neglected during screening):

- Candidate should be from FMCG tonic, beverage, cold drinks or Alcohol industry only.

- Candidate must be involved in - brand strategy, marketing campaigns, market research, analysis, communication, and collaboration. (You can use these underlined Keywords to finetune your search.)

- Should be able to define the brand positioning

- Digitally savvy with social media expertise to lead digitalization

- Delivery of brand P&L performance targets

- Proficiency in MS Office and marketing software & tools.

- Knowledge of Mumbai market and local trends (Need Local Candidates only)

- Comfort to travel

- Team handling skills

Description:

Responsibilities for Brand Manager With our Consumer at the heart, your key focus will be to:

- Build deep understanding of target consumer groups, across key geographies in India Own the Brand

- Purpose and define positioning for the brand. Drive communication development in line with Brand purpose and positioning.

- Identify the key market intelligence that will drive strategic business decisions

- Partner with Sales teams in achieving brand plans, and channel execution plans.

- Participate in defining the pricing strategy in close partnership with the commercial team.

- Secure sign-off from Regional Commercial Managers on the proposed Volume Budget and then own delivery of the plan, inspiring distributors, and commercial teams to execute the plan with excellence

- Be accountable for delivery of brand P&L performance targets. Closely monitor brand KPI's: Revenue/Profitability/Market Share & Equity

- Ensure measurement and evaluation & a learning plan to identify, codify and rollout successful brand growth drivers

- Oversee design and execution of selected brand assets

- Digitally savvy with social media expertise to lead digitalization of activities.

- Oversees development of all consumer-facing brand assets and activities during Annual Planning process and secure alignment with Regional Commercial Managers on all planned brand communication

- Develop Brand Playbooks and Templates for market use.

- Ensure all brand assets developed adhere to brand guidelines. hastag for this job only

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