Brand Equity Lead

2 days ago


Tiruppur, Tamil Nadu, India beBeeEquity Full time ₹ 18,00,000 - ₹ 24,00,000

Brand Leadership Opportunities

We are seeking an experienced Brand Equity professional to lead the development and implementation of our brand strategy.

Key Responsibilities:
  • Develop a robust brand program across product superiority, deepening equity, and implementing it across different market types
  • Create a multi-channel communication strategy for the master brand through product superiority, core brand thematic, and purpose-driven campaigns
  • Build brand purpose platforms and develop 'Always On' digital plans for a 12-month calendar
  • Deliver brand health metrics through the brand program, create masterbrand visual identity, and packaging re-design
  • Evolving and fine-tuning the masterbrand strategy in line with category and competition landscape, working together with innovation teams

The ideal candidate should have experience in core brand management in FMCG category, handling significant brand campaigns, educational qualification in MBA (Major in Marketing preferred), and minimum 8-10 years of experience with at least 3 years in brand management/brand equity.

Required Skills and Qualifications:

  • Experience in brand management in FMCG category
  • Handling significant brand campaigns
  • MBA (Major in Marketing preferred)
  • Minimum 8-10 years of experience with at least 3 years in brand management/brand equity

Benefits:

  • Opportunity to work on high-profile brand campaigns
  • Chance to develop and implement a robust brand program
  • Collaborative work environment with innovation teams

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