Senior Brand Strategist

1 day ago

Tiruppur, Tamil Nadu, India beBeeLeadership Full time ₹ 60,00,000 - ₹ 1,20,00,000
Brand Solutions Lead

We are seeking a seasoned Brand Solutions Lead to spearhead our brand development initiatives. The ideal candidate will possess a deep understanding of integrated marketing strategies and be able to lead cross-functional teams to drive business growth.

  • This role requires 4-5 years of experience in digital/integrated advertising agencies, preferably with recent or current job relevance to Brand Solutions. Lead success stories for iconic/legacy brands.
Key Responsibilities:
  • The Brand Solutions Lead will need to have thorough knowledge of the plan in hand for accounts under their purview and will be responsible for interacting with clients, understanding briefs, campaign planning and management, monthly evaluation, and discussing solutions to enhance the brand's position.
  • Strategizing on monthly digital marketing plans to meet brand objectives basis the client brief, setting timelines for projects basis the brand priorities, and managing client expectations by keeping them informed on various activities.
  • Timely reporting of the brand performance to the client as per the pre-decided scope, identifying learnings and implementing suggestions to the strategy basis of the report.
  • Being the primary custodian for the brand when it is an integrated account, simultaneously setting internal processes for efficient team management and workflow.
  • Manage and oversee the work of a group of team members to ensure the timely delivery of day-to-day brand requirements.
  • Provide training support to the team as and when required and provide guidance.
  • Identifying key performers within the team and mapping out a growth plan and creating a succession plan.
  • Analyzing data, drawing insights, and making data-driven recommendations.
  • Collaborate with cross-functional teams such as creative, content, and technical teams to develop and execute digital marketing campaigns. Ensure effective communication and coordination among team members.
  • Identifying opportunities to upsell additional digital marketing services to existing clients.
  • Staying updated with the latest trends, tools, and best practices in digital marketing. Sharing knowledge and insights with clients and internal teams to drive continuous improvement.
Required Skills and Qualifications:
  • Strong Communication & Time management skills.
  • Strong attention to detail, problem-solving attitude and having an analytical mind.
  • Excellent client servicing skills.
  • Technical knowledge of Google Analytics or other marketing analytics platforms.

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