Head - Brand Development Specialist

2 days ago

Tiruppur, Tamil Nadu, India beBeeBranding Full time ₹ 9,00,000 - ₹ 12,00,000

Role Objective

The Brand Leadership position will oversee the development, reinforcement, and positioning of the institution's brand across diverse stakeholders.

This role demands strategic oversight of brand identity, external communications, media relations, and PR campaigns to enhance visibility, reputation, and engagement.

Key Responsibilities

  1. Brand Strategy & Management
  • Develop and implement branding strategies aligned with institutional goals.
  • Maintain consistency of brand identity across all platforms (digital, print, events).
  • Build brand recognition and equity within the education ecosystem.
  1. Public Relations & Media Management
  • Foster strong relationships with media, influencers, and industry bodies.
  • Create press releases, articles, and speeches for leadership.
  • Manage media coverage, crisis communication, and institutional reputation.
  1. Digital & Social Media Presence
  • Drive brand presence on various social media platforms.
  • Oversight content strategy, storytelling, and digital campaigns.
  • Leverage analytics for continuous improvement.
  1. Events & Outreach
  • Organize branding events, education fairs, conferences, and community outreach.
  • Evaluate institutional visibility at national and international forums.
  1. Stakeholder Communication
  • Manage internal communications and alumni engagement.
  • Collaborate with academic, CRC, and admissions teams for brand alignment.

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