
Chief Brand Builder for Food Brands
2 days ago
Job Purpose:
We are seeking a Brand Manager to lead the development and execution of brand strategies, drive integrated marketing campaigns, and manage consumer research. The successful candidate will have experience in building brands on D2C platforms and marketplaces.
Key Responsibilities & Accountability:
Main Objectives
- Develop and implement brand strategy, positioning, and value proposition.
- Drive integrated marketing campaigns (digital, ATL, BTL, influencer, PR, OOH).
- Manage consumer and market research, track brand health, and generate insights.
- Partner with performance marketing teams/agencies to ensure effective brand messaging.
- Plan and execute BTL activations, in-store visibility, and sales enablement tools.
- Build and maintain brand presence on D2C platforms and e-commerce/quick commerce marketplaces.
Required Skills and Qualifications
- Experience: 4–5 years in brand management/marketing (preferably in Foods, Personal Care, or Home Care categories).
- Education: Graduate/MBA in Marketing, Brand Management, or related field.
- Background: Hands-on experience in building brands on D2C and marketplaces (mandatory), working with agencies/creators, managing campaigns, and handling budgets.
Additional Information
The ideal candidate will be a strategic thinker with excellent communication skills and the ability to work effectively in a team environment.
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