Digital Transformation Specialist
2 weeks ago
The Digital and Technology team at General Mills is a pioneering unit that explores the latest trends and innovations in technology, leading the adoption of cutting-edge technologies across the organization. Collaborating closely with global business teams, the focus is on understanding business models and identifying opportunities to leverage technology for increased efficiency and disruption.
The team's expertise spans a wide range of areas, including AI/ML, Data Science, IoT, NLP, Cloud, Infrastructure, RPA, and Automation. The MillsWorks initiative embodies an agile@scale delivery model, where business and technology teams operate cohesively in pods with a unified mission to deliver value for the company. Employees working on significant technology projects are recognized as Digital Transformation change agents.
Purpose of the RoleWe are seeking a Salesforce Business Analyst within the Digital & Technology department with strong business-facing and technical experience to help lead Salesforce marketing cloud transformation for our campaign operations team. We live and breathe all things data and are passionate about the journey from strategy to execution. Be a part of this exciting team that helps use best-in-class technology to bring these ideas to life.
Key Accountabilities- Collaborate with GMI marketing teams, vendors, and internal Developer/QA teams to define data-driven personalization executions with a lens into Salesforce Marketing Cloud stack, Pardot, Interaction Studio.
- Serve as the technical subject matter expert on marketing technology for GMI marketing teams, uncovering key business questions and providing analysis, insights, and solutions to answer them.
- Execute and contribute to the marketing technology roadmap by matching business needs with existing and upcoming technologies, capabilities, and services.
- Education – Full-time graduation from an accredited university (Mandatory)
- Experience working on Salesforce domain.
- Understanding of email marketing best practices and email deliverability concepts.
The estimated salary for this role is ₹12,50,000 per annum, considering the location and job requirements. As a member of the Digital and Technology team, you will have the opportunity to work with a talented group of professionals who share your passion for innovation and digital transformation. You will be responsible for collaborating with cross-functional teams to design and implement data-driven solutions that drive business growth and customer engagement.
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