Digital Transformation Specialist

2 days ago


Mumbai, Maharashtra, India General Mills Full time

We are seeking a highly skilled Digital Transformation Specialist to join our team in Mumbai, India. As a key member of our Digital and Technology department, you will play a vital role in driving digital innovation and transforming our business.

Job Summary

The Digital Transformation Specialist will be responsible for managing Google Analytics, Google Tag Manager, and server-side tags. You will work closely with cross-functional teams to ensure data is tracked properly, follow privacy rules, and help with SEO improvements to enhance user experience and business results.

Key Accountabilities
  • Manage ongoing tag management and governance
  • Maintenance of GTM user access and permissions
  • Modifications and creation of GTM containers
  • Any GTM configurations required for enhanced tracking
  • Create tag requirements/specifications document for website development team to add if code is required to be deployed on source code of website

In addition to the above responsibilities, the successful candidate will also be expected to:

Additional Responsibilities
  • Implement, expand, and manage server-side tag manager environment
  • Configure and evaluate existing tag deployment and establish best practices for new model – client side v server side
  • Create documentation of existing environment and establish deployment process
  • Management of 3rd Party Pixels – Pear Commerce, Paid Media, Social Integrations etc
  • Establish tag request and implementation process with Performance Media and UM teams
  • Creation of Conversion Events and Tracking for GTM and Google Analytics

The ideal candidate will have excellent analytical skills, strong technical knowledge of Google Analytics and Google Tag Manager, and experience working with third-party pixels. Additionally, they will be able to write SQL queries and create reports using Tableau.

We offer a competitive salary package, including an estimated annual salary of ₹1,200,000, along with benefits such as health insurance, retirement plan, and paid time off. If you are passionate about digital transformation and have the skills and expertise we are looking for, please submit your application.

About General Mills

General Mills is a global food company that produces some of the world's most beloved brands, including Cheerios, Pillsbury, Betty Crocker, Nature Valley, and Häagen-Dazs. We are committed to making food the world loves, while advancing equity and inclusion in our workplaces and communities.



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